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FORTIS HOSPITAL

ITM Matunga -Batch 37

Ameeta ,Rajesh, Bhaskar, Sagar and Sachin on :

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FORTIS Hospitals

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Outline of Presentation

Introduction

Overview

Milestones

Future Plan SWOT Analysis

Product Strategy

Place Strategy

Promotion Strategy Price Strategy

Conclusion

Thank You

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INTRODUCTION

Since its establishment in 2001, Fortis Healthcare Limited(FHL), a New Delhi-based corporate hospital, gainedremarkable brand reputation in a short span of time. Itoperated through multi-specialty hospitals, providing

healthcare in key specialty areas like cardiac care, renal care,neuro-sciences, orthopaedics, etc.

The group operates 12 hospitals at Mumbai, Bangalore, andKolkata. With 39 hospitals across the country, over 5000 bedsand 48000 surgical procedures in the last year alone.

Fortis strategic stake in Super Religare Laboratories Ltd

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Overview

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Milestones

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SWOT Analysis

STRENGTHS :-

Lower delivery cost.

World class facilities.

India is very well placed to tap the growing Potential of the healthcare sector.

WEAKNESSES:-

Increasing cost of curative medical services.

Limited health benefits to employees.

Limited number of quality medical institutions

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SWOT ANALYSIS

OPPORTUNITIES:-

Healthcare industry is the world's largest industry with total

revenues of approxUS$ 5.33Trillion (2009).

Medical Tourism in India will be one of the major sources for foreign exchange.

THREATS:-

Poor public infrastructure.

Inflation.

Medico legal jurisdictions.

Country specific restrictions

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Product Strategy

Telemedicine

Corporate Services

Short Stay Surgery Programme

Business Strategy

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Place Strategy

Within a little over 9 years, Fortis Healthcare has grown as one

of the largest and internationally recognized healthcare chain,

with an unparalleled network of hospitals and a presence in

three major metropolitans of India across Mumbai, Bangalore

and Kolkata. In view of the high incidence rate of heart disease in Punjab,

Fortis launched its first hospital in Mohali as a cardiac centre-

Fortis Heart Institute 200-bed hospital.

Acquired 49% stake in Malar hospital, Chennai

Launched multi super specialty hospital in Vashi & Greenfield

multi-specialty hospital in Shalimar Bagh.

FIIMBS Medicity Gurgaon will have a focus on trauma,

oncology, mother and child care, cardiac care, orthopaedics,

organ transplants and neuro-sciences(first phase -350 beds)

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Promotion Strategy Promotion Vans Extensive ads and hoardings

Free clinics ( Poor & rural areas)

Road shows & awareness weeks

Acquisition of Escots, Park-Way and Malar group of hospitals. Tie up with Corporate (Non Cash basis)

Tie-up with Bollywood

Set up a low cost hospital in Mohali to facilitate the non-urban poor in

the region.

Celebration of World Cancer Day .

Set up blood donation camps in different colleges and NGOs.

Has signed an agreement with the Republic of Burundi.

Use of Face book and Twitter

International patients services division

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Price Strategy

When compared to its competitors FORTIS, maintains a stable

price policy and there is a very marginal difference when it

comes to the amount charged for the services rendered among

its competitors. It promises to provide better services atmarginally lower price than its competitors. Thus it became a

price-quality leader in the healthcare segment.

The price revision in the healthcare clinics is calculated by

estimating the average no of patients per department and thedepartmental maintenance cost and then this calculation is done

keeping in mind all the departments thereafter which the

revision is brought about.

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Price Strategy

When compared to its competitors FORTIS, maintains a stable

price policy and there is a very marginal difference when it

comes to the amount charged for the services rendered among

its competitors. It promises to provide better services atmarginally lower price than its competitors. Thus it became a

price-quality leader in the healthcare segment.

The price revision in the healthcare clinics is calculated by

estimating the average no of patients per department and thedepartmental maintenance cost and then this calculation is done

keeping in mind all the departments thereafter which the

revision is brought about.

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Price Strategy

The price of surgeries is also subsidized according to the income

groups. FORTIS came up with health check packages with

discounts for females above 40 years old and senior citizens .

An overview of the health check packages is given below

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Conclusion

Within a decade of its inception Fortis has made huge strides in terms

of providing services.

With low cost hospitals, affordable services by healthcare clinics,

health packages it gained the trust of the people within a very limited

time competing with old trustworthy service players like Apollo,

Wockhardt etc.

It has created an image for itself as a healthcare unit which provides

high quality services at an affordable price. Fortis healthcare limited

in years to come, with stake in Parkway healthcare would be high

quality and trustworthy health care service provider not only in India

but all over the world.

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THANK YOU