marketing for Your success....AtBC - Stakeholder Marketing Information Package 2011/2012 Page 3...

O U R S T O R Y. Y O U R E X P E R I E N C E .

marketing for Your success.

Stakeholder Marketing Information2011/2012

AtBC - Stakeholder Marketing Information Package 2011/2012

overview .......................................... 3How to complete these forms ............ 4Basic information form ..................... 5experience Detail forms .................... 13

Î Shopping ..........................................14 Î Cultural Attractions .........................15 Î Performances & Events ...................17 Î Accommodations .............................19 Î Food & Beverage ............................. 22 Î Tours & Activities ............................ 24


overviewAtBC markets your products to consumers, travel trade and media—both domestically and internationally—using brochures, websites, advertising, trade show attendance and through special events such as the Klahowya Village in Stanley Park.

To market your products effectively, AtBC requires you to provide information detailing the experience you deliver to your clients. By completing the forms within this package, you are enabling AtBC to effectively market your products to the world.

AtBC showcases products by the type of experience they will deliver to consumers. We do this in order to provide relevant information to consumers searching for different types of Aboriginal cultural experiences. All activities and attractions fall within the following ExpEriEncE Groups:

Î Aboriginal Arts & Culture Î Aboriginal Wilderness Adventures Î Aboriginal Hospitality

Within each of the ExpEriEncE Groups there are several ExpEriEncE TypEs. For example, within Aboriginal Hospitality you will find ExpEriEncE TypEs such as Hotels, Sweat Lodges, Restaurants and Wineries. This system will be used in AtBC’s websites and print marketing going forward. Using this system will enhance the effectiveness of AtBC’s marketing efforts which will in turn provide greater exposure for your products.


How to complete these formsThis package includes a Basic informaTion form as well as several ExpEriEncE DETail forms.

All Marketing Stakeholders are required to complete and sign the Basic informaTion form. This form provides AtBC with basic information relevant to your overall business.

Each ExpEriEncE DETail form captures information pertaining to one specific experience sub-type. Depending on the nature of your business you will be required to complete one or more ExpEriEncE DETail forms. For example, if your business operates a hotel with a gift shop and a restaurant, you will complete 3 ExpEriEncE DETail forms—one for each ExpEriEncE TypE.

When you are choosing which ExpEriEncE TypEs to use for your business, ensure that you are taking consumer expectations into account. For example, if visitors may encounter whales while participating in your bear watching tour—but these encounters are only incidental and not the focus of the tour—then only select Bear Watching and do not also select Whale Watching. In this example, if you did select Whale watching then you would be setting yourself up to disappoint visitors. AtBC will only market products in a way that will satisfy the expectations of the visitors participating in the experience.

The information that AtBC requires for many of the ExpEriEncE TypEs is similar. For that reason, many of the different ExpEriEncE TypEs use the same ExpEriEncE DETail forms. They are grouped by the type of activity. For example, Gift Shops, Art Galleries, and Artist Studios all use the Shopping ExpEriEncE DETail form.

need Help?If you require assistance in completing these forms, don’t hesitate to contact AtBC by phone or email:

Î Email: [email protected]

Î Local Phone: 604-921-1070

Î Toll-Free Phone: 1-877-266-2822


all marketing stakeholders must complete and sign the Basic information form.Use the checklist on page 12 to ensure that you submit all of the required documents.

Basic information


Business nameBasic information1 of 7

Brief overall Description

Briefly describe the overall experience you provide to visitors (maximum 30 words - used in brochures and other applications where space is limited):

Expanded overall Description

Describe the overall experience you provide to visitors (maximum 150 words):



Experience Types

Aboriginal Arts & Culture

Art Gallery Cultural Performances

Gift Shop Workshops

Artist Studio Cultural Interpretation

Cultural Centre Other:

Museum

Heritage Site

Aboriginal Wilderness Adventures

Bear Watching Kayaking

Whale Watching Canoeing

Eagle Viewing Boating

Hiking and Walking Other:

Cycling

4x4 Van Tour

Fishing

Aboriginal Hospitality

Resort Golf Course

Traditional Lodging Casino

Hotel Sweat Lodge

Motel Spa

RV Park Event

Campground Festival

Houseboat Other:

Restaurant

Cafe

Winery or Wine Tour

Check all that apply.



Consumer Contact Info

Regular Season Consumer Bookings or Reservations

Business Name:

Website:

Email Address:

Phone Number: Toll-Free Number:

Fax Number:

Physical Address: Mailing Address: ( same as physical )

Directions (distance from closest town, map references, landmarks):

Off-Season Consumer Bookings or Reservations

Not applicable: open-year round (skip to next section)

Same as the regular season contact above (skip to next section)

Business Name:

Website:

Email Address:


Fax Number: Alt Phone Number:

Physical Address (optional): Mailing Address: ( same as physical )



Travel Trade Contact Info

We do NOT want to be contacted by the Travel Trade (skip to “Operating Season”).or

We do want to work with the Travel Trade and meet Export Ready criteria including: » We have previous experience working with tour operators and travel agents or demonstrate an adequate knowledge and willingness to adapt the business operation to work with them.

» We are able to enter into contracts with the travel trade and provide net or commissionable rates ranging from 10% - 30% depending on the travel trade partners we work with.

» We can provide pricing one year in advance of selling season. » We are able to set-up billing arrangements with tour operators and accept client vouchers.

Regular Season Travel Trade Bookings or Reservations

Business Name:

Website:

Email Address:


Fax Number:

Physical Address: Mailing Address: ( same as physical )

Directions (distance from closest town, map references, landmarks):



operating season

Year-Round or

Seasonal: please select months of operation below:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Days of Operation Hours of Operation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Travel Trade Contact Info Continued

Off-Season Travel Trade Bookings or Reservations

Not applicable: open-year round (skip to next section)

Same as the regular season contact above (skip to next section)

Business Name:

Website:

Email Address:


Fax Number: Alt Phone Number:

Physical Address (optional): Mailing Address: ( same as physical )



Declaration

By signing this form, I certify that the information about my/our tourism product provided in this document and all attachments are true and accurate.

Print Name of Signing Authority Position

Signature of Signing Authority Date

Logo and images

AtBC requires your business logo and 3 or more professional quality images that best represent your product.

Logo files should be supplied as ”vector artwork” in one of the following formats: • .ai, .eps, .pdf

Image dimensions must be at least 1500 pixels wide x 1500 pixels high. Image files should be supplied in one of the following formats:

• .jpg or .tif

Logo and image files can be supplied via email, a download link, or on a CD-ROM.

insurance coveragePlease specify the amount of your Commercial General Liability Coverage:

Please forward a copy of your 2011/2012 insurance policy to AtBC via email, fax, or mail.


Business nameBasic information 7 of 7

checklist

Fax or Mail a copy of this completed Basic information form with signed Declaration. Fax, Mail or Email a copy of all applicable ExpEriEncE DEtails forms and Rate Sheets. Fax, Mail or Email a copy of insurance policy for 2010/201. Mail or Email digital copies of your logo files. Mail or Email digital copies of up to 5 images for each applicable Experience Type.

Local Fax: (604) 921-1072

Toll-Free Fax: 1-877-533-7773

Email: [email protected]

Mail: Suite 600 - 100 Park Royal South, West Vancouver, BC, V7T 1A2


complete one experience Detail form for each experience type that you checked on page 2 of the Basic information form.There are 6 different ExpEriEncE DETail forms that cover all of the different ExpEriEncE TypEs:

Î Shopping .............................. 14

Î Cultural Attractions ............. 15

Î Performances & Events .......17

Î Accommodations ................ 19

Î Food & Beverage ................. 22

Î Tours & Activities ................. 24

ExpEriEncE DEtaiLs


Business nameshopping 1 of 1

Experience type

Art Gallery Other:

Gift Shop

Artist Studio

Complete a separate form for each Experience.Type.

Experience notes

Number of Years in Operation:

Wheelchair Accessible: Yes No Elevator: Yes No

Walker, Cane Accessible: Yes No

Seasonal Operation Notes:

Location Notes:

Experience Description

Describe this Specific Experience (maximum 150 words):


Business namecultural attractions 1 of 2

Experience type

Cultural Centre Other:

Museum

Heritage Site


Experience notes

Average Time it Takes to Experience the Facility:





Location Notes:




Business namecultural attractions 2 of 2

2011 - 2012 retail pricing

Please attach your 2011/2012 retail rates.

Further Retail Pricing Information:

Payment Policy:

Cancellation Policy:

2011 - 2012 net pricing

Please attach your 2011/2012 net rates.

Further Net Pricing Information:

Payment Policy:


foreign Language support

Language: Fluent Staff Signage






Business name

Experience type

Cultural Performance Other:

Event

Festival


performances & Events1 of 2



Experience notes





Location Notes:


Business nameperformances & Events2 of 2




Payment Policy:





Payment Policy:



Business nameaccommodations1 of 3

Experience type

Resort Campground

Traditional Lodging Houseboat

Hotel Other:

Motel

RV Park


amenities

Coffee Maker Kitchenette Cable TV Fitness Centre

Pet Friendly Comp. Breakfast Showers Hot Tub

Fire Pits/Campfires Air Conditioning Free Parking RV Hookups

Swimming Pool Non-Smoking Rooms Laundry Internet

Other:





Experience notes

Tourism BC Approved Accommodation: Yes No





Location Notes:




Payment Policy:













Payment Policy:



Business namefood & Beverage1 of 2

Experience type

Restaurant Other:

Cafe

Winery or Wine Tour


Experience notes

Minimum Capacity: Maximum Capacity:





Location Notes:




Business namefood & Beverage2 of 2




Payment Policy:





Payment Policy:









Business nametours & activities1 of 3

Experience type

Bear Watching Boating

Whale Watching Golf Course

Eagle Viewing Casino

Hiking and Walking Sweat Lodge

Cycling Spa

4x4 Van Tour Workshop

Fishing Cultural Interpretation

Kayaking Other:

Canoeing


cultural component

The Tour or Activity Includes a Cultural Component: Yes No

Description:





physical requirements

The Physical Requirements of the Tour or Activity: Easy Moderate Challenging

Description:

Experience notes





Location Notes:












Payment Policy:





Payment Policy:


marketing for Your success....AtBC - Stakeholder Marketing Information Package 2011/2012 Page 3...

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