Marketing for Startups in a Digital Age - Entrepreneurship 101
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Earning A)en+on Marke+ng for Startups in a Digital Age Paul Barter, January 2016 @barterpaul @MaRSDD PaulBarter.com
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Transcript of Marketing for Startups in a Digital Age - Entrepreneurship 101
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Earning A)en+on
Marke+ng for Startups in a Digital Age
Paul Barter, January 2016 @barterpaul @MaRSDD PaulBarter.com
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In the old world, you devoted 30% of your +me to building a great service and 70% of your +me to shou+ng about it. In the new world, that inverts.
Jeff Bezos
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First, a marke,ng review.
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Product Price Place Promo,on
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Paid
Owned
Earned
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Today.
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Source: Naumi Haque
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What comes now? 1. Make great stuff 2. Paid, owned, earned 3. Tell a great story 4. Listen, measure, respond