Marketing for Events for University Student Clubs
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Transcript of Marketing for Events for University Student Clubs
@salinasiu
@salinasiu
SFU BBA 2012Concentration in marketing and entrepreneurshipMinor in publishing
SFU Student Marketing Association• Promotions Executive• Promotions Co-VP for Brand Wars Case Competition 2007• E-Communications Co-Director
SFU Human Resources Students’ Association• Fashion Co-Chair for Dress Code 2009
AIESEC SFU• Marketing and Branding Manager• Logistics Co-VP for Coastal Conference 2010• Marketing Coordinator for AIESEC AlumNight 2010• Communications VP for AIESEC SFU• National Director of Communications for AIESEC Canada
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SFU Beedie School of BusinessSocial Media Marketing Intern
Invoke MediaSocial Media Marketing Intern
SAPSocial Media and Digital Marketing Specialist, Intern
WORK EXPERIENCE
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OMG Social Media Conference
Social Media Freelancing
Salinabear YouTube Channel
WANT Magazine
The Campus Paper
Fantasy EntertainmentSTA
RT
UP
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MARKETING FOR EVENTS
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Are you stuck in a marketing rut?
How can you expect to reach
a different audience if your
marketing is still the same?
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MARKETING SUCKS WHEN IT
COMES PRE-PACKAGED.
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STAKEHOLDERS
INFORMINTERESTREMINDCONVINCE
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QUESTION EVERYTHINGbecause we’re all tight on time, skills, tools & people.
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Spend less time on one time
use. Real value is in multi-use
and timeless content.
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When you spam social media with promo, people will assume
your event sucks.
Did you know?
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@salinasiu
Marketing doesn’t make your event cooler. If your event sucks, it will just suck more online.
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Creating it is the easy part.
Getting it in front of eyeballs is
the challenge.