Marketing for Documentaries
17
© Mathias Noschis www.alphapanda.com MARKETING FOR DOCUMENTARIES MATHIAS NOSCHIS VISIONS DU REEL 2016 20 APRIL 2016
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Transcript of Marketing for Documentaries
©MathiasNoschiswww.alphapanda.com
MARKETINGFORDOCUMENTARIES
MATHIASNOSCHISVISIONSDUREEL2016
20APRIL2016
©MathiasNoschiswww.alphapanda.com
MathiasNoschis
• CareerstartinindependentfilminSwitzerlandandtheSouthCaucasus
• InternaMonalexperienceinadverMsing,PRandsocialmediaforToyStory3,BlackSwan,Piranha3D,Letmein…
• Todayworkingwithindependentproducersandtutoringfortrainingprogrammesandworkshops
©MathiasNoschiswww.alphapanda.com
CONTEXT1
MARKETINGSTRATEGY2
PORNOELIBERTA'3
SOMETHINGBETTERTOCOME4
© Mathias Noschis alphapanda.com©MathiasNoschiswww.alphapanda.com
© Mathias Noschis alphapanda.com
Whyshouldproducersanddirectorscareaboutfilmmarketing?
©MathiasNoschiswww.alphapanda.com
Multiplicationofdistributionchannelsandstrategies
• MulMplicaMonoffesMvals• Theatricalisseenasa“lossleader”• OpportuniMestobreakdistribuMonwindows• DevelopmentofVOD
©MathiasNoschiswww.alphapanda.com
Anticipatetheneedsofthedistributorsandthesalesagent
• PreparepromoMonalassetsduringproducMon• Makesureyouagreeonstrategy• BeinastrongerposiMontonegoMate
©MathiasNoschiswww.alphapanda.com
Socialnetworksrequiretime
• Asuccessfulsocialmediastrategylastsforthewholelifecycle• ThecommunityshouldbeacMveattheMmeofrelease
©MathiasNoschiswww.alphapanda.com
FilmMarketing
GenrePosiMoningTargetaudience
SMllsSynopsisTrailerPosterWebsite
SocialmediaAdverMsingPRPartnerships Viral
Assets AcMviMes
Strategy
© Mathias Noschis alphapanda.com©MathiasNoschiswww.alphapanda.com
MarketingStrategy
PART2
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TheSWOTanalysis
Strengths Weaknesses
Opportunities Threats
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Targetaudience
• Primarytarget:• Demographics:age,gender,educaMon,income
• Secondarytargets:• Largergroup• Marketniches(place,interest,themes,demographics)
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Targetaudience
Primarytarget
Secondarytarget
Secondarytarget
Secondarytarget
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Positioning
Arrangingforaproducttooccupyaclear,disMncMve,anddesirableplacerelaMvetocompeMngproductsinthemindsoftargetconsumers.
©MathiasNoschiswww.alphapanda.com
? Questions?
www.alphapanda.com/[email protected]:MathiasNoschis
Twitter:@FilmMktg
©MathiasNoschiswww.alphapanda.com© Mathias Noschis alphapanda.com
TheSmallPrint
AllinformaMonincludedinthisdocumentisconfidenMalandintendedsolelyfortheuseoftheindividualorenMtytowhomitisaddressed.Allmaterialsareprotectedbycopyrightlaws,andmaynotbereproduced,republished,distributed,transmiied,displayed,broadcastorotherwiseexploitedinanymannerwithouttheexpresspriorwriienpermissionofAlphapandaLtd.
