Marketing for Destinations
16
MARKETING A DESTINATION LOCAL INVESTMENT = LOCAL RETURN Cool and interesting movements in the Destination marketing world. MARKETING A DESTINATION Sunday, November 6, 2011
-
Upload
deep-dish-creative -
Category
Travel
-
view
2.108 -
download
0
description
Destination Marketing deck for Champlain College.
Transcript of Marketing for Destinations
MARKETING A DESTINATIONLOCAL INVESTMENT = LOCAL RETURN
Cool and interesting movements in the Destination marketing world.
MARKETING A DESTINATIONSunday, November 6, 2011
MARKETING A DESTINATION
BEFORE
AFTER
Past creative brain for visitseattle.org
Named one of Top 100 Tourism Influencers in America
Organizer for #BTV Social Media Day
Sunday, November 6, 2011
MARKETING A DESTINATION
Tourism Dollars in Vermont2009 is latest data available
Spending: $1.9 Billion Tax Receipts: $236.5 Million Employment: 20,100 Jobs Payroll: $395.8 Million
(Source: US Travel Association. Includes both domestic and international travel impact)READ FULL REPORT on PowerOfTravel.org
Sunday, November 6, 2011
MARKETING A DESTINATION
MARKETING THE STATE OF VERMONT
154 page report from Resource Systems
Group, on behalf of the Vermont Tourism
Department.
DOWNLOAD IT
http://vermontpartners.org/pdf/VT%20Brand
%20Research_FINAL.pdf
Vermont’s official online visitor guide is
VermontVacation.org. Membership based. They
also participate on Twitter, Facebook and have a YouTube channel. They do not blog.
Vermont Official Tourism Website
VermontVacation.org
Burlington is marketing somewhat by the Lake Champlain Chamber of Commerce, but the State is generally
marketed as whole via the State Tourism Department. These are member-based, tax funded organizations.
My freebie contribution for VT businesses
to use post-Irene. The Vermont Country
Store has adopted is in their own efforts
to mend (Vermontisopen.com). Others
have spread it around via social media,
like using the graphic as their avatar and
sharing with their own social audiences.
Badges and story
Sunday, November 6, 2011
MARKETING A DESTINATION
RideOregonRide.com
DistilleryRow.comfood.traveloregon.com
traveloregon.com
traveloregon.com
Sunday, November 6, 2011
Big exposure for local businesses. Benefits locals and visitors.
“In the first two weeks after we launched in May, our
foodspotting.com/visitphilly page got five times the amount
of Foodspotting’s other partners’ page views that soon
after launch. Our followers
increased 755% in those first
two weeks. We’ve now grown to
over 1,000 followers and 22
guides.”
~ Caroline Bean, Director of
Social Media, VisitPhilly.com
Partnering with Social Mobile Apps
Sunday, November 6, 2011
UNCONVENTIONAL MARKETINGSTATE OF TEXAS and SAN ANTONIO CVBThe San Antonio CVB piggybacked on the state's $400,000 campaign to attract the Top Chef reality TV show to Texas by chipping in another $200,000 of hotel occupancy tax funds. They are the only city to pay for the privilege, but not the only city highlighted this season.
READ MORE
MARKETING A DESTINATIONSunday, November 6, 2011
REINVENT, REPURPOSE, REVIVE DESTINATIONSEast of Seattle, tiny Leavenworth, WA’s town officials dreamed up a last ditch effort to save the former logging and railroad town from total demise by converting it to a Bavarian-themed destination.
http://www.youtube.com/user/WoodyTheNutcracker
MARKETING A DESTINATIONSunday, November 6, 2011
REINVENT, REPURPOSE, REVIVE DESTINATIONSEast of Seattle, tiny Leavenworth, WA’s town officials dreamed up a last ditch effort to save the former logging and railroad town from total demise by converting it to a Bavarian-themed destination.
http://www.youtube.com/user/WoodyTheNutcracker
MARKETING A DESTINATIONSunday, November 6, 2011
WHEN LOCALS ATTACKCleveland resident and comedian, Mike Polk, decided to produce his own take on the state of Cleveland’s tourism outlook. After 2+ years and 4.2 million views, looks like he won the debate.
Google “Cleveland Tourism” or even just “Cleveland” and see at least one of his two hastily-made’s in the top ten hit list. Yikes CLE+!
April 14, 2009
June 30 2009
“HASTILY MADE CLEVELAND TOURISM VIDEO” CLEVELAND CVB SOON AFTER“DISCOVER THE UNEXPECTED SIDE OF CLEVELAND”
CLEVELAND REBOUNDED BUT. . .Inside of two and half months the Cleveland CVB produced a quality but usual suspect video - stock-like bird’s eye, attraction and action shots of stuff to do in the area. At least its something and they did recover from the slam.
Doesn’t help Cleveland that Forbes named them “America’s #1 Most Miserable City” shortly after those videos in Feb 2010.
Read more on Forbes.com
MARKETING A DESTINATIONSunday, November 6, 2011
WHEN LOCALS ATTACKCleveland resident and comedian, Mike Polk, decided to produce his own take on the state of Cleveland’s tourism outlook. After 2+ years and 4.2 million views, looks like he won the debate.
Google “Cleveland Tourism” or even just “Cleveland” and see at least one of his two hastily-made’s in the top ten hit list. Yikes CLE+!
April 14, 2009
June 30 2009
“HASTILY MADE CLEVELAND TOURISM VIDEO” CLEVELAND CVB SOON AFTER“DISCOVER THE UNEXPECTED SIDE OF CLEVELAND”
CLEVELAND REBOUNDED BUT. . .Inside of two and half months the Cleveland CVB produced a quality but usual suspect video - stock-like bird’s eye, attraction and action shots of stuff to do in the area. At least its something and they did recover from the slam.
Doesn’t help Cleveland that Forbes named them “America’s #1 Most Miserable City” shortly after those videos in Feb 2010.
Read more on Forbes.com
MARKETING A DESTINATIONSunday, November 6, 2011
WHEN LOCALS ATTACKCleveland resident and comedian, Mike Polk, decided to produce his own take on the state of Cleveland’s tourism outlook. After 2+ years and 4.2 million views, looks like he won the debate.
Google “Cleveland Tourism” or even just “Cleveland” and see at least one of his two hastily-made’s in the top ten hit list. Yikes CLE+!
April 14, 2009
June 30 2009
“HASTILY MADE CLEVELAND TOURISM VIDEO” CLEVELAND CVB SOON AFTER“DISCOVER THE UNEXPECTED SIDE OF CLEVELAND”
CLEVELAND REBOUNDED BUT. . .Inside of two and half months the Cleveland CVB produced a quality but usual suspect video - stock-like bird’s eye, attraction and action shots of stuff to do in the area. At least its something and they did recover from the slam.
Doesn’t help Cleveland that Forbes named them “America’s #1 Most Miserable City” shortly after those videos in Feb 2010.
Read more on Forbes.com
MARKETING A DESTINATIONSunday, November 6, 2011
CROWD SOURCING AND CROSS PROMOTIONThe On Location program challenges filmmakers to showcase the many attributes of Los Angeles in four minutes or less. After reviewing numerous submissions, 22 finalists premiered their films on May 21, 2011 at Sunset Gower Studios.
http://discoverlosangeles.com/onlocation/
MARKETING A DESTINATIONSunday, November 6, 2011
CROWD SOURCING AND CROSS PROMOTIONThe On Location program challenges filmmakers to showcase the many attributes of Los Angeles in four minutes or less. After reviewing numerous submissions, 22 finalists premiered their films on May 21, 2011 at Sunset Gower Studios.
http://discoverlosangeles.com/onlocation/
MARKETING A DESTINATIONSunday, November 6, 2011
MARKETING A DESTINATION Lara Dickson @deepdishcreates
Thanks!
3rd Runway, Sea-Tac AirportSCVB Marketing Team circa 2008Photo: Michael Craft, Seattle
Sunday, November 6, 2011
