Marketing Fails - Direct Letterbox Marketing

www.directletterboxmarketing.co.uk

Marketing Fails

http://www.directletterboxmarketing.co.uk/


We like to think we are on top of our game when it comes to marketing, and

sometimes some dubious marketing strategies appear and definitely reassure

us of this fact. In this feature, we have put together a list of our 5 favourite

marketing ‘fails’ for you to well and truly enjoy.



‘New’ Coke

It’s okay, not many people havereally heard of this because it wasa massive flop! This version ofCoke was actually released toreplace the Coca Cola we all knowand love, but people started tospeculate and wonder if this wasactually a massive marketing ploy!



Jagermeister Pool Party

In 2014, Jagermeister tried to hostan awesome frat style pool partyas part of a campaign; soundsgreat, right? Well, it is untilsomeone thinks it’s a good idea todump a load of liquid nitrogen intothe pool. Mix that with thechlorine in the pool and you havea toxic gas that will shut downpretty much every party…but itdoes look kinda cool.



Malaysian Airlines

After the unfortunate planeaccidents in 2014 with MalaysianAirlines, you’d think they wouldthink twice about their nextadvertising competition slogan.The competition was poorlynamed “My Ultimate BucketList Contest”.



McDonalds – 1984 Olympics

During the 1984 Olympics,McDonalds started the “When theU.S. Wins, You Win” contest. Thisbasically gave away free food toeverybody when the States won amedal. That year, the U.S. tookhome a whopping 174 medals! Ibet whoever came up with thatidea is kicking themselves now!



U2 – Songs Of Innocence

In September of 2014, U2managed to annoy everyone whohas an Apple account in one swiftgo. This was achieved by forcingtheir 13th studio album ontoeverybody’s device (taking upvaluable space) and not giving theuser an option to delete it. Thatwas until enough peoplecomplained about it!



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Marketing Fails - Direct Letterbox Marketing

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Transcript of Marketing Fails - Direct Letterbox Marketing