1. Role of firms in CompetitiveMarketBy:Anil KamaniManish BahlNisarg TrivediTarun BehalYogesh Garg.

2. Market share 17.30%40.30%Ghari 16.90% WheelTideAriel13.50%Nirma 6%6%Others 3. Parent Company: Kanpur based Rohitsurfactants pvt.ltd Founded in 1987 Market Share 17.3% Annual Volume growth rate:- 10% 4. Strategies: Selection of specific geography initial to succeed Geographical expansion (recently covered 8 more states) Innovative way of advertising 5. Product of HUL Market Share:- 16.9% Strategies: Excessive advertising and marketing. Investment in Innovation and product quality Resist change in price. 6. Product of P & G Launched in India in 2000 Market share :- 13.5% Maximum variants 7. Strategies: Initially Price leader strategy. Later reduced priced strategy. 8. Product of P&G Launched in 1991 Market share:- nearly 6% 9. Strategies: Premium priced product Different variants Positioning 10. http://articles.economictimes.indiatimes.com/ http://www.indiamart.com/ http://www.forbes.com/2010/04/12/forbes-india-pg-unilever-soap-opera.html http://articles.economictimes.indiatimes.com/2011-05-06/news/29517095_1_ghari-detergent-brand-nirma 11. Thank you