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NAMEAddress

City, ST ZipEmail

LinkedIn URL

MARKET SEGMENTATION & ANALYTICS EXPERT

Talented, results-oriented Senior Marketing Manager with extensi e experien!e in dire!t responseindustry" #ro en tra!k re!ord in de elopment o$ tar%eted, !ustomer-$o!used marketin% and the!reation o$ inno ati e solutions to support lar%e, multiple !hannel, dire!t response &usiness"Re!o%ni'ed as an inno ati e team &uilder with a solid reputation $or inte%rity and !onsisten!y indeli erin% top ( &ottom-line &usiness alue" Stron% analyti!al, !ommuni!ation, relationship-&uildin%and pro)e!t mana%ement skills" Areas o$ expertise in!lude*

+ata&ase arketin% Strate%y ( AnalysisResults-oriented Exe!ution e& Analyti!s ( arketin%.usiness #ro!ess Impro ement .ud%et ( /ore!astin%

EXPERIENCE

COMPANY, City, ST Month Year - MonthYearManager, Ac !i"ition Strateg# & Ana$#"i"Led strate%i! plannin%0implementation o$ se%mentation, modelin% ( analyti!s used in small &usinessa!1uisition dire!t marketin%" 2 ersaw team de elopin% testin% strate%y ( implementation o$ dire!tmail, telemarketin% and insert as well as Internet !hannels" ana%ed endor relationships"

+ire!ted team in per$e!tin% !ustomer pro$ilin%, modelin%, and market opportunity 1uanti$i!ation,!ontri&utin% to a!1uisition %rowth o$ 345 while redu!in% a!1uisition expense &y 675"

2 ersaw testin% strate%y0implementation, se%mentation, and tar%etin% o$ dire!t mail andout&ound telemarketin% pro%ram, in!ludin% 89: pie!e0year and a peak o$ :4; hours0month o$telemarketin% with 66 endors" This e$$ort resulted in an additional 34; !ustomer a!1uisitions"

+esi%ned pro!ess impro ement $or dire!t mail and telemarketin% lead pro!essin%, redu!in% lead-time &y 745, $rom 3 days to ; !lients"

Tar%eted asso!iations0or%ani'ations and de eloped !onta!t strate%y to &uild &usinessrelationships, a!1uirin% se eral new !lients"

Created0laun!hed email &road!ast in$ormational resear!h updates to existin% !lient &ase,in!reasin% interest in new $und o$$erin%s and rein estment &y 645"

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NAME Page%

COMPANY, City, ST Month Year - MonthYear

Manager, Internet MarketingLed intera!ti e dis!ount loyalty !ard pro%ram $or nationwide network o$ uni ersity-&randed studentdestination portals" ?e%otiated dis!ount pro%ram $ramework, le era%in% relationships with national

@etailers" +ire!ted team o$ 3 in!ludin% pro%rammers, and we& desi%ners and o ersaw external ada%en!y" Created sponsorship opportunities $or ma)or strate%i! partners, in!ludin% Company and

Company" A!1uired si%ni$i!ant lo!al mer!hant parti!ipation in loyalty pro%ram in 8

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