Marketing Concept of David Ren
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Disclose self-understanding of marketing concept and the link to managerial skill development. Point out the industry upgrade focus of China
Transcript of Marketing Concept of David Ren
Marketing Knowledge Sharing
Marketing Concept
ART
CRAFTSCIENCE
Only science can not make you as top manager
Vision
OperationStrategy
Marketing Scope
Create
DeliveryAnalysis
Marketing Definition: Meeting needs profitably and the art of selling products
Create
DeliveryAnalysis
Marketing Concept:
Market Research Competitive Intelligence Business Intelligence Segmentation Intelligence
Product Marketing Product Price Promotion Place
UX concept marketing Technical Marketing Brand Marketing
Telemarketing Digital Marketing Channel Marketing Marketing Communications Business Development
Marketing Phase:
Market Research Competitive Intelligence Business Intelligence Segmentation Intelligence
Product Marketing Product Price Promotion Place
UX concept marketing Technical Marketing Brand Marketing Concept Research
Trendy Intelligence UX Intelligence
Telemarketing Digital Marketing Channel Marketing Marketing Comm Business Develop
PlanningManage
mentSustainin
g
Market Research Competitive Intelligence Business Intelligence Segmentation Intelligence
Product Marketing Product Price Promotion Place
UX concept marketing Technical Marketing Brand Marketing Portfolio Marketing Marketing Research
Trendy Intelligence UX Intelligence
Telemarketing Digital Marketing Channel Marketing Marketing Comm Business Develop
PlanningManage
mentSustainin
g
Creation Strategy Execution
Domestic Company:
International Company:
Market Research Competitive Intelligence Business Intelligence Segmentation Intelligence
Product Marketing Product Price Promotion Place
UX concept marketing Technical Marketing Brand Marketing Portfolio Marketing Marketing Research
Trendy Intelligence UX Intelligence
Telemarketing Digital Marketing Channel Marketing Marketing Comm Business Develop
PlanningManage
mentSustainin
g
Global Marketing
International Company
Market Research Competitive Intelligence Business Intelligence Segmentation Intelligence
Product Marketing Product Price Promotion Place
UX concept marketing Technical Marketing Brand Marketing Portfolio Marketing Marketing Research
Trendy Intelligence UX Intelligence
Telemarketing Digital Marketing Channel Marketing Marketing Comm Business Develop
PlanningManage
mentSustainin
g
Regional Marketing
Reflection
China IN S-Curve Vision
Operation
Strategy
Vision
Operation
Strategy
Vision
OperationStrategy
Lets Focus More On
ART
CRAFTSCIENCE
Let’s develop managers to the TOP
Thank You !
