Marketing Communications • Media Coverage • Video ... · – 7UP/RC Bottling Companies of...

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CMA knows the importance of a well conceived media campaign, and how it is essential to the achievement of your goals. We listen, and understand your needs. Then we blend experience, expertise, creativity, and innovation with our ability to develop a fresh perspective, and deliver the services you require in the most cost-effective manner. Creative Media Associates 9903 Santa Monica Blvd #104 Beverly Hills, CA 90212 310-559-5275 office 310-766-5275 mobile [email protected] http://creativemediala.com Glenda Stewart Executive Producer Marketing Communications Media Coverage Video Production Public Relations Consulting “We have enjoyed working with you and your talented staff. We’ll be sure to call again when videos are needed for 7UP/RC” – 7UP/RC Bottling Companies of Southern California “It was a pleasure working with CMA. You were, not only professional with expertise, but you also took the time to listen to our story and helped us ‘tell it as it is’ Many Thanks”. – Director: Harbor Foundation for the Retarded “The video that CMA produced for the Saint John’s Volunteer’s Gala was truly a Work of Art. It was a pleasure to work with you.” – Director of Volunteer Services: Saint John’s Health Center

Transcript of Marketing Communications • Media Coverage • Video ... · – 7UP/RC Bottling Companies of...

Page 1: Marketing Communications • Media Coverage • Video ... · – 7UP/RC Bottling Companies of Southern California “It was a pleasure working with CMA. You ... customer relations

CMA knows the importance of a well conceived media campaign, and how it is essential to the achievement of your goals.

We listen, and understand your needs.

Then we blend experience, expertise, creativity, and innovation with our ability to develop a fresh perspective, and deliver the services you require in the most cost-effective manner.

Creative Media Associates9903 Santa Monica Blvd #104

Beverly Hills, CA 90212310-559-5275 office310-766-5275 mobile

[email protected]

http://creativemediala.com

Glenda Stewart Executive Producer

• Marketing Communications• Media Coverage• Video Production• Public Relations• Consulting

“We have enjoyed working with you and your talented staff. We’ll be sure to call again when videos are needed for 7UP/RC”

– 7UP/RC Bottling Companies of Southern California

“It was a pleasure working with CMA. You were, not only professional with expertise, but you also took the time to listen to our story and helped us ‘tell it as it is’ Many Thanks”.

– Director: Harbor Foundation for the Retarded

“The video that CMA produced for the Saint John’s Volunteer’s Gala was truly a Work of Art. It was a pleasure to work with you.”

– Director of Volunteer Services: Saint John’s Health Center

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C L I E N T R E P R E S E N T A T I O N

• MTA A consortium of companies contracted with CMA

to produce a video for a presentation to secure a bid on the MetroRail project. Directly, as a result of the video, the consortium was short-listed and selected as a finalist for construction of the project. Subsequently, CMA developed separate projects for the individual companies involved in the consortium.

• Maryvale (an affiliate of the United Way) A residential treatment center and school for abused

girls, ages 2 - 18; Maryvale came to CMA to formulate a program to stimulate fundraising. Due to the need to maintain privacy given the subject matter, CMA carefully developed a comprehensive program to depict, with sensitivity, the value of capital contribution through the production of a video telling the Maryvale Story, using a combination of photos, live action, and voiceover narrative.

• The City of Lynwood The city of Lynwood, California retained CMA to produce a city video, an image enhancement presentation to be used at bond ratings meetings to introduce the City’s elected officials to its constituency. The project was produced according to specifications provided by City officials, delivered on budget and on time. Objectives were met when the presentation was made to Moody’s and Standard & Poors in New York, which resulted in a favorable bond rating.

• Dianne Davisson, Actress & Dancer: CMA developed a public relations campaign for the

Silver Foxes video, working with Diane Davisson as the host, featuring the celebrity parents of Sylvester Stallone, Dustin Hoffman, and Al Pacino. Television appearances were secured, articles published, and interviews were arranged. An entire media campaign was launched and successfully completed.

CMA Builds the Bridge Between

Concept and Attainment of Goalshttp://creativemediala.com [email protected]

• CIGNA Healthcare for Seniors CMA was retained for marketing and public relations through the production of a special presentation video to introduce senior citizens to the benefits of CIGNA’s HMO services.

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http://creativemediala.com [email protected]

• The Boomers Show Transamerican Expositions contracted with CMA to create its public relations campaign. CMA developed website content, created promotional material, and arranged celebrity endorsement. CMA arranged for a live remote broadcast from the Los Angeles Convention Center with Ed Begley Jr. participating as celebrity guest.

• Slush Mug Renowned fad merchandisers contracted CMA to promote their new product, a mug that turned soda into a frozen slush. CMA developed the promotional campaign by creating “Sidney the Slush Monster”, personified him to brand the product, and to be the star guide in the video script. . The client’s objectives were exceeded when Bloomingdale’s, in addition to Longs Drugs, brought in the Slush Mug to sell at retail in their stores.

• Saint John’s Hospital and Health Center CMA teamed with the head of Volunteer Services to coordinate the “Women of the Year” event and create a special, all-inclusive, lifetime tribute. CMA produced a LifeStory overview – spanning the fifty-year history of the Volunteer Program. using photos, slides, video footage, and archival materials. The video was enhanced by a professional voiceover narrative and set to music.

Ed Begley Jr.Actor, Environmentalist

• Parliament Vodka CMA was contracted to create the slogan, coordinate marketing, and place a new line of premium Russian vodka into the domestic market.

• Tri-Star Electronics A major aerospace firm contracted with CMA to produce a video for their IPO. CMA produced a video that showed the inner working of electronics manufacturing with real-life applications to personalize the presentation. CMA developed the corporate logo that was created from the exhaust of a navy fighter jet taking off an aircraft carries. This footage, provided by the Department of Defense was edited into the live footage for an ultra dynamic effect. The client achieved their objectives.

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• SPCA/LA CMA produced a four-hour live telethon that was unlinked to a satellite for broadcast. CMA developed and created all phases of the production and worked with noted celebrities, including Betty White, Bill Maher, and Shelly Long.

• 7UP/RC Bottling Company CMA was proud to be selected to replace the in-house production facilities at 7up/RC. Amongst the numerous projects that CMA produced was a confidential video that detailed a leveraged buyout of the company. CMA also provided media relations services to distribute the video at the exact specified time, to banks and brokerages for simultaneous playback. CMA has also created training programs, orientations, and special awards event coverage for 7up/RC.

• AIPAC A leading American lobbying organization based in Washington DC contracted with CMA to produce special events, tributes, and public awareness campaigns. CMA produced a Video News Release that was distributed, by mail, to all potential attendees to the Annual Policy Conference, held in Washington DC. Consulting with the Los Angeles Office, CMA developed post-production techniques to create a dynamic VNR from source material provided by AIPAC. CMA provided 500 copies that were distributed to select individuals. CMA also produced a video that was projected in a multi -screen presentation with musical audio tracks at the pre-dinner reception. This presentation provided a highlight to the evening’s festivities.

• California Restaurant Association For six consecutive years, CMA was media consultant and video Production Company for the annual trade shows that alternated, yearly, between Los Angeles and San Francisco.

CMA Clients Include• Tri-Star Electronics• Circus Circus Enterprises• 7UP/RC Bottling Compahy• Variety Club• Rolling Stone Magazine• MetroRail• LA Unified School District• Young & Rubicam• US Attorneyʼs Office• California Restaurant Association• HSMAI• City of Carson, California• Sverdrup Engineering• Jenkins Gales Martinez, Architects• O;Melveny & Myers• California Medical Center• Cedars-Sinai Medical Center• First Colony Life• Parker Brothers• ShuffleMaster• Ducommun Steel• Gibson Dunn & Crutcher• US Can Company• Airline Pilots Association

• MIRAMAX CMA coordinated media relations for movie premieres and distributed video press releases.

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Services

• Consulting

• Social Media

• Web Design

• Animation

• Publicity

• Script Writing

• Photography

• Target Marketing

• Image Generation

• Employee Motivation

• Sales Seminars

• Orientation & Training

• Library Creation

• Direct Response

• Logo Design

• Planning

• Public Relations

• New Product Introduction

• Duplication

• Dubbing

• Infomercials

• Travelogs

• Music Videos

• Life Stories

• Video Brochures

• Insurance Documentation

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CMA IS YOUR CHOICE FOR ALL PRODUCTION NEEDS

CREATIVE

We provide everything to complete a project on-time and on-budget. We develop the “creative edge” that captures the interest of the target market

MULTI-FACETED

From computer animation to coverage of movie premieres, we do it all. We write the scripts, we cast the players, we deliver the product.

AWARD WINNING

Our production staff has Oscars and Emmys in their trophy cases.

COST-EFFECTIVE

Our ever-expanding client list is built through customer relations and reflects client satisfaction.

SALES & MARKETING CONSULTANTS

Concept development creates the projectʼs directive. We consult with our clients to determine and establish the most effective approach. We deliver campaigns that increase revenue, productivity, and profits.

EXPERIENCED

Expert consultants and technicians for over 25 years.

INNOVATIVE

We provide custom services for a wide variety of objectives - including marketing, sales, public relations, media releases, consulting, advertising, capital campaigns, live television production and photographic services. No project is too big or too small.

Creative Media Associates9903 Santa Monica Blvd #104

Beverly Hills, CA 90212310-559-5275 office310-766-5275 mobile

[email protected]://creativemediala.com