Marketing club-oldenburg
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Transcript of Marketing club-oldenburg
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Future Communication – Sind Sie noch (dr)in?
dinsdag 11 mei 2010
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Future Communication – Sind Sie noch (dr)in?
Social MediaFollow the consumer
Vincent Everts+31647180864
dinsdag 11 mei 2010
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Future Communication – Sind Sie noch (dr)in?
Social MediaFollow the consumer
Vincent Everts+31647180864
dinsdag 11 mei 2010
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Who isVincent Everts?
dinsdag 11 mei 2010
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Who isVincent Everts?
dinsdag 11 mei 2010
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
dinsdag 11 mei 2010
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
dinsdag 11 mei 2010
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Social Media
2.0
dinsdag 11 mei 2010
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• Mijn Tools
dinsdag 11 mei 2010
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• Mijn Tools
dinsdag 11 mei 2010
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• Mijn Tools
dinsdag 11 mei 2010
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Videoblogger
dinsdag 11 mei 2010
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Videoblogger
Talk to Me!
dinsdag 11 mei 2010
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• kassa
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Make your own company TV Channel
dinsdag 11 mei 2010
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Make your own company TV Channel
dinsdag 11 mei 2010
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find, collect, publish
www.yubby.comdinsdag 11 mei 2010
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find, collect, publish
www.yubby.comdinsdag 11 mei 2010
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find, collect, publish
www.yubby.comdinsdag 11 mei 2010
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What are we going to talk about?
dinsdag 11 mei 2010
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
dinsdag 11 mei 2010
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Web1.0
dinsdag 11 mei 2010
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Web1.0
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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How do we spend our time?
dinsdag 11 mei 2010
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
dinsdag 11 mei 2010
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Google kom hier!
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IMPACT ON BUSINESS
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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DELL Case
dinsdag 11 mei 2010
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DELL Case
dinsdag 11 mei 2010
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Dell notebooks
dinsdag 11 mei 2010
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Dell notebooks
dinsdag 11 mei 2010
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tekst
dinsdag 11 mei 2010
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E-commerce worldwide
2009: 1200 miljard euro
2008: 950 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolsdinsdag 11 mei 2010
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ProductinformatieSocial toolsdinsdag 11 mei 2010
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
dinsdag 11 mei 2010
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
dinsdag 11 mei 2010
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
dinsdag 11 mei 2010
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
dinsdag 11 mei 2010
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublackdinsdag 11 mei 2010
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kindle
dinsdag 11 mei 2010
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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.
46
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beta
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
dinsdag 11 mei 2010
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Who talks
dinsdag 11 mei 2010
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Blogs demografie
Bron: Technorati 2008dinsdag 11 mei 2010
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Blogs demografie
Bron: Technorati 2008dinsdag 11 mei 2010
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Blogs demografie
Bron: Technorati 2008dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Free
dinsdag 11 mei 2010
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Free
dinsdag 11 mei 2010
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Professional
dinsdag 11 mei 2010
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Professional
dinsdag 11 mei 2010
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
dinsdag 11 mei 2010
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RSSdinsdag 11 mei 2010
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RSS Readers
dinsdag 11 mei 2010
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RSS Readers
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Communication 2.0
dinsdag 11 mei 2010
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Communication 2.0
dinsdag 11 mei 2010
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Why callvia computer?
dinsdag 11 mei 2010
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It’spersonal!
dinsdag 11 mei 2010
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It’spersonal!
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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80
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“What are you doing in 140 characters”
dinsdag 11 mei 2010
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Customer service
dinsdag 11 mei 2010
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Customer service
dinsdag 11 mei 2010
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It’s now mainstream!
dinsdag 11 mei 2010
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It’s now mainstream!
dinsdag 11 mei 2010
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tweetdeck
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare – location meets social
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare – location meets social
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare – location meets social
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare – location meets social
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Could Foursquare be the next twitter?
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Could Foursquare be the next twitter?
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element
dinsdag 11 mei 2010
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile
dinsdag 11 mei 2010
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LondonCalling.mobi
Social media + loyalty
€
dinsdag 11 mei 2010
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LondonCalling.mobi
Making money from mobile & social?
dinsdag 11 mei 2010
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LondonCalling.mobi
Turn mashups into money
dinsdag 11 mei 2010
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LondonCalling.mobidinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Wordprocessing 1951
dinsdag 11 mei 2010
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Wordprocessing 1985
dinsdag 11 mei 2010
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Wordprocessing 1985
dinsdag 11 mei 2010
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Wordprocessing 2008
dinsdag 11 mei 2010
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Wordprocessing 2008
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Online collaborationdinsdag 11 mei 2010
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Revisionscompare
dinsdag 11 mei 2010
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
dinsdag 11 mei 2010
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Get feedback
dinsdag 11 mei 2010
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Get feedback
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Web 2.0 Trend:Co-Creation
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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49
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99
dinsdag 11 mei 2010
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Social Networking
dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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dinsdag 11 mei 2010
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Internet goes mobile
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104
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105
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
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New services:location, location, location
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010
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3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010
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3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010
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3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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Tudou.com bigger YouTube
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
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Easy & everywhere
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youdinsdag 11 mei 2010
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• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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Produce your own TV
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Produce your own TV
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Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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Find, Collect, Publish
Find
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Find, Collect, Publish
Find35+ sources (more on the way)
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+35 video sources
& more to follow!dinsdag 11 mei 2010
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+35 video sources
& more to follow!dinsdag 11 mei 2010
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Find, Collect, Publish
Collect
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Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Publish it with widgets
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Publish it with widgets
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Friends & profiles
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Elections 2.0
Obama Girl
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Elections 2.0
dinsdag 11 mei 2010
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Elections 2.0
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Elections 2.0
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
dinsdag 11 mei 2010
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Social Media
2.0
dinsdag 11 mei 2010
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
dinsdag 11 mei 2010