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Marketing Cloud Overviewacademie-technologies-prod.s3.amazonaws.com/2015/09/28/... ·...
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Start’Up logiciel & création
d’emplois
Stéphane Dehoche
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
$4.15 BFY14
Revenue
Adobe is a global leader in digital media and marketing
solutions.
33Years of
revolutionizing industries
1%+Pre-tax profits
given to the
community
~3,000Patents*
70%Employee
workspaces
are LEED Certified
~12,500Employees in
41 countries
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* As of March 2015
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MOBILE APPS
ASSETS
MARKET
DESKTOP APPS
COMMUNITY
Adobe Creative Cloud
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Document Cloud
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DOCUMENT CLOUD SERVICES
MOBILE APPS
INTEGRATIONS
ACROBAT DC
E-SIGNATURES
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EXPERIENCE MANAGER
SOCIAL
AUDIENCE MANAGER
ANALYTICS
CAMPAIGN
MEDIA OPTIMIZER
TARGET
PRIMETIME
Adobe Marketing Cloud
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe
Changing the world
through digital experiences
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La France et la création de logiciels
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Truffle 100: baromètre de notre activité
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Truffle 100 : 100 premiers éditeurs de logiciels français
Belle croissance !
En nombre et en taille
Malgré les rachats
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Emplois créés (source Truffle 100)
Progression régulière
Forte activité innovation
Malgré les rachats !
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Que deviennent les emplois après un rachat ?
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analyse par fonction
Services & SupportPréservée ou développée
R&DPréservée ou développée
AdministratifLa plus touchée
Marketing et VentesChahutée
Maintien du savoir faire
Centralisation des fonctions en europe ou dans le monde
Utilisation pour pénétrerle marché avec de
nouveaux produits
Maintien de la PICapital
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Une autre transformation à l’oeuvre: adéquation à la taille
Grandes Entreprises Start’up / PE
PMEETI
HyperspécialisationTravail en grandeséquipesStabilité
AutonomieResponsibilisationmaximumGestion des risques
SpécialisationTravail en équipeOrganigrammes
matriciels
PluridisciplinaritéAventure
Une mutation parfois difficile !
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Les emplois restent, mais se transforment, les salariés changent !
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Merci, Stéphane
Dehoche
Le Logiciel, une chance pour la France
!