Marketing Chutes and Ladders Infographic
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Transcript of Marketing Chutes and Ladders Infographic
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You created a beautiful and
useful slideshare.
100,000 views!
Targeted ads to high priority accounts draw
top visitors
marketing
master
Chutes & LaddersMARKETINGMARKETING
REQUIRED: DICE & BEER
$ $$ $
$ $
12
Broad keyword
targeting for PPC.
There goes the bank.
Webinar goes over 30-minute time slot into the 45-minute
mark"What's all this big data fuss
about?!"
Your PR goes nowhere.
Oh wait, it's an advertisement.
Publish crappy content, keep
promoting
10% unsubscribe from your
mailing list in the last blast.
Eeeek.
Generic messaging on product page.
Blah.
Spend $40,000 on attending a
conference. Result:
1 possible lead.
Gate content too early - lose
90% of your visitors
Didn't measure content
success before creating more
content
No time for content creation!
Gotta get these emails out!
Your website is still not
mobile-friendly.
HELLO 2.0.1.4.
Write a kick-ass blog post
536 tweets on your
ebook status
Your infographic shows up first in organic search
for your targeted keyword.
Marketing and Sales are aligned.
Say whhhhat?!
Effectively score leads, your sales team's all
smiles
Define your target accounts
to set up Account-Based
Marketing
Deliver your financial ebook to financial industry site visitors.
They eat it up.
Give your sales team better sales intelligence on qualified leads
Map your content,
discover your assets
Personalize your CTAs onsite. 42% better conversion.
Booya!
Leverage big data and
predictive analytics to recommend best content
?!?!
STARTHERE