Marketing Channels - Rof's Blog · A channel structure in which producers, wholesalers, and...
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Marketing Channels Delivering Customer Value W. Rofianto
Transcript of Marketing Channels - Rof's Blog · A channel structure in which producers, wholesalers, and...
Marketing Channels
Delivering Customer Value
W. Rofianto
Value Delivery Network
Marketing channel
| Information | Promotion | Contact | Matching | Negotiation |
|Physical distribution | Financing | Risk taking |
Channel Levels
Channel conflict
Horizontal conflict occurs among
firms at the same level of the
channel.
Vertical conflict, conflict between
different levels of the same
channel, is even more common.
Vertical Marketing Systems
Horizontal Marketing Systems
Multichannel Distribution Systems
Changing Channel Organization
Marketing Logistics and Supply Chain Management
Retailing
Types of Retailers
Types of Retailers by Organizational Approach
Retailer Marketing Strategies
Retailing Trends and Developments
Wholesaling
Types of Wholesalers
