Marketing Challenges (2010.09.08 @ GLS Asia Team Event)
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Transcript of Marketing Challenges (2010.09.08 @ GLS Asia Team Event)
Marketing Challenges
Calvin C. Yu @ GLS Asia Team Event / 2010.09.08
Potential Participants’ PuzzlesIs GLS relevant?
Is GLS Relevant?
• Message vs. Event
• Promotion
• Different stages
• Different levels of depth
• Different media
Churches’ PuzzlesStrategic positioning
against local initiatives?
Strategic positioning
• Partnership with local organizations
• Different experiences: filling in the missing piece
• A platform for sharing and exchange
Too many Christian eventsHow to differentiate?
How to differentiate?
• Make materials bit-size, sharable and re-usable
• “Simplicity is the ultimate sophistication”
• Example: Bookmarks with Bible verses
• Hardcopy, video, blog articles, slides
A.C.E.Key Objectives
Key Objectives
• Awareness
• the message & the Summit
• Communication
• needs & responses
• Education
• continuous education
P.I.E.Key Strategies
Key Strategies
• Participation
• learn & share
• Interaction
• know each other better
• Empowerment
• Creative Commons
Before.During.After.3 Stages
3 Phases
• Phase 1: Before the Summit
• the relevance
• Phase 2: During the Summit
• momentum escalation
• Phase 3: After the Summit
• sustainable sharing & exchange
Top-down.Bottom-up.Hybrid Approach
Hybrid Approach
• Top-down:Traditional channels & media
• Bottom-up:Online channels & media
• Social media
• Mobilizing trusted connections
Traditional Channels
• Printed Materials: bookmark, poster, leaflet, etc.
• Word of Mouth
• Partner Churches
New Channels
• Social media
• Facebook Page
• YouTube
• Slideshare
• Delicious
• Wordpress Blog
ONE MORE THING
Youth LeaderDevelopment Programme
“Walk Together”
“Walk Together”
• Objective
• prepare potential leaders for future GLS
• prepare potential leaders for local Christian community
• Participation Criteria
• Christian
• a serving heart
Questions?
In search of excellence for HIM