(Marketing case study)people and technology-global indoor lbs solution leader-20160123-v1.0(eng)

Global Indoor LBS Solution Leader

Antonio Hong

[email protected]

Jan 23rd , 2016

People and Technology IndoorPlus+

Case Study

mailto:[email protected]

2 PEOPLE & TECHNOLOGY © 2016 PEOPLE&TECHNOLOGY All Rights Reserved.

Healthcare

O2O Marketing

Convention

Sports

Security Management

Safety Management


Pusan National University Hospital is the 5th largest Hospital in Korea. Around 1,200 beds. 11 buildings, about 83,734 m2 size This hospital wants to provide more convenient services to visitors,

patients and staff and optimize their outpatient flow through buildings.

Customer & Objective

Challenges

HEALTHCARE

Rapid expansion (new buildings) and changes in existing constructions increased drastically the complexity of paths to reach particular department or areas

Hospital faced increasing people experience dissatisfaction as not only visitors or patients but also even staffs sometimes struggled to find their way.

Complex IT legacy system could not be “disrupted” by new application deployment

Change planning process to acquire solid understanding of people flows and bottlenecks before designing and implementing construction expansion or layout changes.

Why selecting IndoorPlus+?

Only IndoorPlus+ had proven working hospital reference for indoor navigation. (Kyunbuk National Uni Hospital) Only IndoorPlus+ could meet the accurate resolution requirements ( around 1.5m ).


Solution & Deployment

Results

400 beacons deployed IndoorPlus+ for Smartphone Solution + Analytic View & Mobile Web Legacy integration Integration with HIS (Hospital Information System) for Automatic check-in of outpatients Voice Navigation for visually impaired people (March 2016)

HEALTHCARE

Improved visitors and patients experiences ( 31% up satisfaction index survey ) Systematic use of people flow analytics to make more efficient reshuffles and department layout Increased staff productivity - Step by step automatic navigation guide (with location and push system) reduced

about time spent by staff to 19% of staffs time to guide visitors (NOT CLEAR 80% or 20%???) The PUSAN Hospital continue to be ranked among best innovative leader with IT/Healthcare innovation

https://www.youtube.com/watch?v=eVChC5SPFvE

Heat-map for flow of

human traffic in hospital

Around 1.5m accuracy

Within 1 sec delay

Presence & Navigation View of

Smart Phone App

https://www.youtube.com/watch?v=eVChC5SPFvE


THE SHILLA is a subsidiary company of Samsung Group. It operates 22 fitness centers of Samsung Group dedicated to Samsung

employees only. Samsung Healthcare Smart Personal Coaching System aims at providing

employees for personal coaching fit for health information with automatic calculation of training time, health medical check-up info integration, and nutrition guidance, ….


Challenges

THE SHILLA can gather all of information of employees from their cafeteria purchase, annual check-ups, and other data sources. However, they had little to know information about daily training, exercise data from employees.

THE SHILLA tested RFID, UWB technology with no great result. So finally, they decided to outsource the development of location-based automatic gathering personal training in Fitness center on Jan 2015.

However, 6 months later, the outsourced development show poor results with only 40% accuracy reached with 2*2 meter zone detection.

Accumulated People’s Real Time Location Data Can be

converted into Training Data.

It needs beacon wearable band + beacon scanner.

HEALTHCARE



Results

IndoorPlus+ RTLS Dashboard

in Fitness Center

Why selecting IndoorPlus+

Immediate results demonstrated with a paid PoC (Proof of Concept) during one month on July, 2015: without any tuning, IndoorPlus+ recorded immediately 75% accuracy.

After 2 weeks tuning, IndoorPlus+ reached 95% accuracy with 2*2 meter . Because location accuracy is critical for training data gathering, IndoorPlus selection was immediate based on

comprehensive results.

800 Wearable beacon + 80 beacon scanner IndoorPlus+ RTLS Solution & Legacy integration Additionally, Heart Rate Monitoring Band will be

deployed on Mar, 2016 by Samsung LSI.

32 Exercise zones (2m*2m) monitored with precise accuracy level.

Personal Trainer gets daily checks and data to perform detailed on-line coaching.

The monthly subscription training programs were sold within 15 days compared to a previous achievement of only 60% of maximum capacity.

THE SHILLA collected more than 35K USD/month per at this 1st fitness center, comparing with other area. It expects more revenue after expanding this system to other 21 fitness centers.

https://www.youtube.com/watch?v=4FPlBcJ3JKE

HEALTHCARE




THE SHILLA Duty Free Biz is the 2nd largest Duty Free Biz group in Korea. Total 5 including 1 oversea sites to cover not only Korean but also Asian.

THE SHILLA wants to integrate on-line shop to off-line shop with Omni- Channel marketing biz .

The main IT leveraging point to meet this objective is how to locate the shopper's location as exactly as they can , and how to integrate these location data with internal legacy data.


Challenges

O2O Marketing

DUTY FREE biz is growing rapidly due to the economic growth of China, and the competition itself is also more fierce.

On-line shop’s revenue is also growing fast. However, due to the duty free shop’s characteristics, all of purchased items should be delivered here at Off-line shop.

In this reason, the integration point between On-line and Off-line is the most important part of marketing.

On-Line interested items should be directly promoted to shoppers if he or she stays in front of a certain “BRAND” for a long time.

The special coupons should be pushed into the Smart Phone app, based on previous purchased items and other CRM data when a user is staying around a certain brand or category shop.

Current Location Basic: Gender, Age, Nation

CRM: Purchase history,

interests

Geo-Fencing

Influence Visitors at

popular places

nearby Duty Free

Shop

Provisioning of

Personalized

Coupon

Hotel Shilla Duty Free Seoul

Branch Provisioning of Path to Duty Free Shop at Entrance of Airport



Results

300 beacons deployed at two districted areas IndoorPlus+ for Smartphone Solution + Geo-fencing Event Push & SAP ERP Legacy integration through EAI Micro Location Based event coupon, Shopper’s location tracking, Mobile Self Check Out Purchased Service, Timely

Push Services not to miss purchased items, other various integrated services will be coming on March, 2016

System Grand Open on Mar 2016, but Expects at least 5% purchased rates up based on location marketing

On/Off Integrated Personal Coupon Based on

Location

Tracking of User’s

Interest based on foot

logging

Mobile Self Check Out through QR Code

O2O Marketing


High Resolution to distinguish Not a Category ( such as Cosmetic ) location resolution But a brand or Item ( such as ARMANI, Swiss Watches )

To meet this , at least 2~ 3 meter, in a certain place 1 meter exact resolution is mandatory with SmartPhone app



Challenges

O2O Marketing

Needs the innovation, vitalization of Tourism Business with ICT technology. Needs the information system satisfying all Small Business, Tourist , and local people in Jeju


Though it doesn’t need the highest resolution, this site wants to leverage the high capacity Beacon management Handling Know-How of IndoorPlus+

Jeju Island is the most famous place where every tourist wants to visit. Covering whole Jeju Island, it needs the marketing tools for small shops

to leverage tourist location


Around 500 member stores are in contract, and started IndoorPlus+ for Smartphone Solution & Mobile APP integration Android and IOS App development are performed by a strategic partner in Jeju Island. CMS(Contents Management Systems) are developed and integrated with IndoorPlus+



Results

O2O Marketing

Launching service from Jan 2016 Launching WeChat integrated service from Mar 2016 Provisioning of Back-End Contents Management System for Marketing

contents delivery Enabling Various Campaign according to different situation of Small

Business

Optimized Beacon

Installation at Small Business

Marketing Contents Push based on

Location and Personal preference Provisioning of Accurate Location

information by using both Beacon and GPS

Contents Management System

Screen Shot


Coex is the 1st famous Convention and Exhibition Center located in the center of Seoul.

Exhibition Area 36,027m2, established in 1986 Holds more than 200 exhibitions a year Wants to deliver more intelligent, convenient, and useful pre-and after

exhibition related marketing tools to exhibitor and attendants as well


Challenges

Convention

Exhibitors always wants to check the booth ROI. Organizer has to find out what kind of value-added services can

be served according to needs of exhibitors. Offering exhibitors findings on the total number of visitors by

exhibit spots, and visitors engagement levels. Map visitor footfall and movement flow to determine popular

booths and better management exhibition spaces for maximum ROI.

To provide convenient communicated mobile app to visitors to deliver the better user experiences.

The exhibitor or sponsors wants to target Ads to the visitors, as they are well targeted users. ( not anonymous users through internet)


The standard booth is around 3m*3m cube. To get visitors interest, at least this resolution has to be provided by location positioning system with continuous, and stabilized performance.



Results

1200 beacons to cover major 4 exhibition Halls. IndoorPlus+ for Smartphone Solution + FootFall

Tracking log per booth User Smartphone application, Big data analysis

integration with other 3rd party vendors under the main System Integrator

Track and history management with Open API to compare previous and next same exhibitions

In Q4 2015, total 10 exhibitions and around 170,000 people tracking was successfully done.

Recurring Visitors detection rate is measured Visitors Satisfaction index is 34% up due to Free-Pass

and other convenient features After successful launching, in 2016, total 47 exhibitions

are already reserved to use this system.

Auto Tagging at Booth Interest Analysis by

Tracking Visitors

Open API Platform for logging of history

management

Integrated with Exhibition App

Convention

Screen Shot through Big data Analysis


15 years history. Professional baseball team home stadium. To provide various customer services for their fans To populate Sports Marketing based on user location detected by beacon

technology.


Challenges

SPORTS

There are more and more needs to increase Royalty From Sports Fans for Eagles pro-baseball team.

Unlike legacy traditional Fan Services, location based and integration during Game status can bring the great User Experiences to users.

Creative Sports Marketing would be the essential points to keep Royalty.


To distinguish 3~5 meter space resolution according to the seats arrangement, the only solution is IndoorPlus+.

Fan Bot : the world 1st Robot to do cheer in Stadium

One of Creative Marketing case



Results

640 beacons deployed IndoorPlus+ for Smartphone Solution + Analytic View & Mobile APP integration Total 9 detail applied services based on IndoorPlus+ provided features ( Special Game notification push before

Game start, indoor Navigation, Seats Upgrade, Delivering Special Events based on User location during Games, Special Target Ads fits for Game Status, Welcome and Good-Bye introductions, and so on )

SPORTS

In 2015, Increase Mobile Traffic for Official Team App (fourfold increase) In 2015, Participation Rate of Fans for promoted events are around 43% In 2015, Accumulated 640,000 Target Advertisements reached to Fan With this performance, in 2016, the new two services are planned now

including Order & Delivery based on user location

https://youtu.be/3DZLymttuG8

Introduction video for Pathfinder to Seat

Accurate level 1.5m

Marketing according to status of the Game

(Homerun, Strike-Out, Home-Steal, etc) Path Finder to Seat/Scratch Coupon

Event for Fan During Game

Event

Sent Fans

Part

icip

ants

Selected





Amore Pacific is the largest Cosmetic Company of Korea. Recently, it appeals its products to many Asians.

This company wants to improve their Entrance Controls of factory to protect its any confidential information


Challenges

Security Management

There are lots of peoples such as employees, visitors, and sub-contractor in this factory. However, the risk of security outflow is also increased.

Though this company has built MDM(Mobile Device Management) System to control the important information to be leaked with SmartPhone’s Camera, Internet, and others, it needs some automatic Lock & unLock system to maximize its efficiency according to Gateway Entrance.

The requirement of this factory is Lock SmartPhone within 5 seconds, and 100% without failure whenever the people enters into Gateway unLock SmartPhone after 10 seconds when people leave from this Factory.


IndoorPlus+ is well known with the Blutooth based RTLS solution in Korea with its powerful performance. The decision makers were impressed after referencing previous Samsung Healthcare System, and found out it really

works well.



Results

The 2 weeks PoC was successfully performed with 22 beacon scanners and 100 beacon tags. IndoorPlus+ for RTLS Solution & 3rd party MDM(Mobile Device Management) integration Whenever detecting any employee ID card( that emits beacon signals), it delegates MDM API server to lock the

matched SmartPhone with employee number. ( Employee ID Card or Visitor ID Card)

The success ratio to lock SmartPhone with real field testing, it shows 99,99% exact detection rate.

After 2 weeks successful PoC, the commercial contract is in the Process.

Utilizing the geofence feature of IndoorPlus+ RTLS, it detects the gateway zone. Whenever

people enters in, the MDM server integration will be acted and SmartPhone will be locked. The blueprint to deploy the beacon

scanner in PoC

Beacon ID Card

Visitor

People Tracking

Crrent location

register

Security Admin

MDM Server RTLS Server

Gateway zone

Detect Geofencing CALL

Smart Phone Lock

Security Management


Korea Nuclear Power PoC for 3 months

To check out the possibility adoption of Employee Safety Management in the Nuclear Power construction site.

The internal buleprint to deploy beacon scanner

The RTLS Test case performed by KHNP.

17 Beacon scanner + 50 beacon tag In the outdoor, tracking using GPS sensor, In

the indoor, using indoorPlus+ RTLS solution, to track the exact employee current location and check it out

Target objective is Indoor 2~4m, outdoor 10~15m resolution.

The Delayed Time is within 5 seconds

Saftey Management


PoC Scenario


Wearable IoT device to Passengers

IndoorPlus+ Server Engine Process


PoC Scenario

Saftey Management

Korean Ocean & FIsheries Ministry invests the R&D to improve Ship Passenger’s Safety with the real time tracking.

In case of sinking crisis, if safety rescue team knows the exact location of passengers, the possibility of rescue will be higher.

P&T won this PoC & ISP Contract as the company to perform with the Consortium on Jan, 2016.

(Marketing case study)people and technology-global indoor lbs solution leader-20160123-v1.0(eng)

Technology

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