Marketing Campaign Execution for Events


Email

• Email is cost effective• Nonprofits should use email to

nurture http://e-benchmarksstudy.com

http://e-benchmarksstudy.com/


Leads – Email Contacts

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Contacts/Leads To Website

FebruaryJanuaryDecemberNovemberOctober


Leads – Email Contacts

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Contacts/Leads To Website


Social Timeline

@jonburgess


Social Tools

www.hootsuite.com

http://www.hootsuite.com/


Process


1. Marketing Positioning


2. Event Execution


3. Event Focus

• Why• How• What

• Who

• When• Where• Timeline


4. Who (Target Audience)

Personas


5. Channels

• Channels– Email–Website– Social media– Sponsors– Partners– Stakeholders– Video - Audio– Advertising


6. Assets

• Creative– Images / Graphics– Video / Audio– Testimonials– Fliers / Brochures– Photos (real

people)– Social Media

7. Evangelists & Affiliates

Evangelist Phase• 6 months out

get people EXCITED!

• EMPOWER people

• Make the work EFFORTLESS


http://www.socialmediaexaminer.com/smmworld/smmw-promo/



8. Execute

http://www.smartsheet.com/Gantt Chart & Event Software

http://www.smartsheet.com/


9. Analyze


10. Repeat


THANK YOUJon Burgess, M.B.A.Senior Digital Consultant

RedFusion Media, Inc.909-798-7092

Twitter: @jonburgessLinked In: @jonburgesswww.redfusionmedia.com

@jonburgess

http://www.google.com/+jonburgess




http://www.twitter.com/jonburgess

http://www.twitter.com/jonburgess

http://www.linkedin.com/in/jonburgess

http://www.linkedin.com/in/jonburgess

http://www.redfusionmedia.com/

http://www.redfusionmedia.com/

Marketing Campaign Execution for Events

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