BEST PACKAGINGS

KINDER SURPRISE EGG

BACKGROUND

1946Ferrero’s

foundation by Pietro Ferrero

1964Nutella is launched

1968The Kinder Division is

formed

1974Kinder

Surprise is launched

1990The Fresh Kinder line

(Pingui, milk-slice..)

THE FERRERO FAMILY

• World's 4th biggest • $10.9 billion annual sales• $30 billion net worth• Holding %80 in Europe

MARKET SHARE

Kinder Surprise 1974 Italy

(mostly for winter terms)

Kinder Joy2001 Italy

(mostly for summer terms)

Kinder Maxi

THE PRODUCT VARIATIONS

KINDER IN OCCASIONS

• More than 8.000 toys • Every year more than 100 new toys• More than 33.000 billion has been sold• 1938 Food, Drug and Cosmetic Act

TOYS AND SALES

THE YELLOW EGG

Changed in 2000’s

• In Russia %100 awareness btw age of 18 - 65 • Kids (older than 3 years old)• Aiming adults with useful toys

THE TARGET CUSTOMERS

KINDER EGG COMMERCIAL 90’S

https://www.youtube.com/watch?v=sPIW_XTIGDw

THANK YOU!