Marketing basics teacher

Marketing Basics - How can I satisfy customers?

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MarketingBasics

Essential Question?

How can I satisfy Customers?


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Marketing

Process of developing, promoting, and distributing

products or services to SATISFY customers

needs and wants


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Marketing is a part of Business


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Marketing concept

• Satisfy customers


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Vs. business goal -

Make a profit


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Repeat 4 times

• The marketing concept is to • SATISFY CUSTOMERS


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Satisfy CustomersThink Pair Share

• On your own, describe what it means for a customer to be satisfied

• Discuss your description with a partner

• Share with the class


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1. On your own – describe what it means for a customer to be satisfied:

2. discuss your description with a partner3. Share with the class


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Customer vs. ConsumerThink - Share

1. On your own, think of an example of a customer who is also a consumer:

2. Be prepared to share with the class


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industrial

• Makes products to resell to consumers


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Class VoteGood or Service?

• Laptop Computer• Car• Cell Phone• College education• Airplane flight


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Goods & ServicesThink - Share

• On your own, think of an example of a company who sells both goods and services:

• Be prepared to share with the class


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• Orbit Gum• McDonalds• Aquafresh Toothpaste• Dick’s Sporting Goods• WalMART• Gamestop

Class Vote: Mass Marketing or Market Segmentation


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Alike and Different

• On your own, describe yourself in the following categories:– Age, gender, ethnicity, hobbies, music style

• Create a list of 10 of your favorite products• With a partner create a T chart comparing

how you are alike & how you are different• Create a list of 5 products that you both

like and could be “mass marketed” to you.


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Alike & Different:

• On your own, describe yourself in the following categories:– Age:– Gender:– Ethnicity:– Hobbies:– Music Style:


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Alike & Different cont.• Create a list of your 10 favorite products:

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5.

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9.

10.


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Alike & Different cont.• With a partner, create the T chart below

comparing how you are alike and different:

ALIKE DIFFERENT


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Alike & Different cont.

• Create a list of 5 products you both like & could be “mass marketed” to both of you

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2.

3.

4.

5.


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Target Market • Focus all marketing decisions on

a specific market of customers


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Target Market Pair Share

• With a partner, discuss - • Who do you think the target market is for

following companies?– Food Lion– Harris Teeter– Game Stop– Best Buy– Taco Bell– McDonalds

• What clues can we find to help us?


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Marketing Mix – 4 P’s


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Repeat 4 times

• Product• Price• Place• Promotion


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Positioning • Get people to think of a product in a certain

way • ex. Axe body spray – cool, attractive• Ex. Raplh Lauren - scholastic


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Discuss with a partner:• How is Gatorade trying to

position this product?

• What clues can you find?

Positioning Pair Share

Buehrl


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Positioning Pair Share

Buehrl

Discuss with a partner:• How is Dentine Ice trying

to position this product?

• What clues can you find?


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Wants

Things people desire, such as Gatorade

(rather than just water)

Needs

Basic necessities food, clothing, shelter


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Levels of NeedsPair Share

• With a partner come up with 2-3 products that meet the needs of each level of the pyramid


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Levels of Needs cont.With a partner, come up with 2-3 products that

meet the needs of each level of the pyramid:

Self actualization –

Esteem –

Love/Belonging –

Safety –

Physiological -


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Rational or Emotional?


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Review ofCompetencies

& EssentialQuestions


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Identify the components of the marketing mix

•P•P•P•P


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Describe the marketing concept

•S•C


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Explain the concept of target marketing


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ESSENTIAL QUESTIONHow can I satisfy customers?TARGET MARKET – know who they are,

make decisions based on them

Marketing Mix/4 P’s: • Product – quality products• Price – low price/value• Promotion – show them products they

need & want• Place - convenient

Marketing basics teacher

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