Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.”

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IDC Group, November 2011.

Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.

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David Raab, Raab Guide.

The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”

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Greg Head, CMO of InfusionSoft.

By increasing efficiencies through better qualifying leads and increasing effectiveness by ensuring sales efforts are more personalised and relevant, marketing automation enables sales teams to do what they do best – SELL.”

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Kristen Hambelton, VP of Marketing Neolane Inc.

Business marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system.”

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IDC Group.

I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it is amazing.”

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Holly Condon, VP Business Development, Papersave.

Marketers know their ultimate job is to increase revenue. Marketing automation can help by generating more and higher quality leads, which will eventually turn into new customers.”

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Glenster Report.

Marketing Automation is an essential component of every front office strategy and a critical part of enabling cost-effective customer interactiont hrough the internet.”

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Pete Tierney, MarketFirst president

The things Pardot is enabling people to do today are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close deals faster, all those things that Pardot enables us to do.”

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Micky Long, Vice President, Arketi Group.

We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways in which the technology can help drive business growth for your SME, please visit our marketing automation website or get in touch.

4 Lynedoch CrescentGlasgowG3 6EQ

Tel: 0141 332 0126Email: contact@mcraeandcompany.co.uk