Marketing Automation Needs

YOU!

@Koshedzhiyska @WCBcn 25 April 2015

Me?

Marketing Automation Needs YOU…

To Understand

Marketing Automation Needs YOU…

To ask questions

Marketing Automation Needs YOU…

To build stuff

MARKETING themes

• Opt-in pages• Thank you page• Content• Easy to customize

Image from http://academy.hubspot.com/examples/landing-page-apptentive

• Visual Composer

• Live Builder

• OptimizePress

• LeadPages

• Unbounce

• Instapages

Current solutions

Page builders: Landing page software:

THE 404 PARADOX

Membership content is visible on the 404 page!

Plugins

• Fixes a (big) problem• Makes it easy• Makes it pretty• Is easy to work with• Free trial + yearly payment plan• Pricing for consultants

Solution: Theme Your Ontraport Smartform PluginProblem: Ugly order forms

Case study - IT Mooti

Solution: Theme Your Ontraport Smartform PluginProblem: Ugly order forms

Case study - IT Mooti

Solution: Theme Your Ontraport Smartform PluginProblem: Ugly order forms

Case study - IT Mooti

Solution: Theme Your Ontraport Smartform PluginProblem: Ugly order forms

Case study - IT Mooti

Case study - Wishlist member

Problem: Clients are using a more powerful membership plugin than the built-in solution. Solution: Make it work with the software

Case study - Deadline Funnel

Problem: Have a custom expiration timer for managing Evergreen launchesPrevious solution:

• Required simple custom coding and a lot of testing • People had to click the link in their email, otherwise

they would be taken to an Error page • Not user friendly. Barely any sale.

Case study - Deadline Funnel

Problem: Evergreen launch timer Solution: Design + functionality

custom solutions• Problem - the opt-in forms code is slowing

down the client’s website. • Solution - Build a custom API that is loading

less js scripts and should speed up the

website significantly.

custom solutions• Problem - the opt-in forms code is slowing

down the client’s website. • Solution - Build a custom API that is loading

less js scripts and should speed up the

website significantly.

custom solutions• Problem - the opt-in forms code is slowing

down the client’s website. • Solution - Build a custom API that is loading

less js scripts and should speed up the

website significantly.

Integrations

Any Business/Marketing Software

Your Customer’s Automation Tech

API

Integrations

Integrations

IDEAS?

IDEAS?

IDEAS?

IDEAS?

Thank you!

Keep in touch:

diana@buzzfixer.com

@Koshedzhiyska