Marketing Automation: Getting It Right The First Time
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Transcript of Marketing Automation: Getting It Right The First Time
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Marke&ng Automa&on: Ge1ng It Right The First Time
Webinar Roundtable Series
Insights From Industry Leading Experts On How To Build A Successful Demand GeneraBon Strategy
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About DemandGen Report
§ Launched in April 2007 to track best pracBces in lead generaBon, lead management § NewsleJer has grown to more than 24,000 readers § We also offer a menu of research and best pracBces reports
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Welcome Webinar Attendees Your GoToWebinar AAendee Viewer is made of 2 parts:
Type your ques&on here
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Roundtable ParBcipants
Jus&n Gray CEO LeadMD @myleadmd
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jeff Pedowitz President The Pedowitz Group @JPedowitz
Moderator Andrew Gaffney Publisher DemandGen Report @agaffney
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Today’s Discussions • Founda&onal Steps • One Size fits all? • Features & Func&onality • Things to Consider • MA Triage • Q&A
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Jeff Pedowitz President The Pedowitz Group @JPedowitz
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jus&n Gray CEO LeadMD @myleadmd
FEATURED PANELISTS
Founda&onal Steps
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Jeff Pedowitz President The Pedowitz Group @JPedowitz
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jus&n Gray CEO LeadMD @myleadmd
FEATURED PANELISTS
One Size Fits All?
![Page 8: Marketing Automation: Getting It Right The First Time](https://reader033.fdocuments.us/reader033/viewer/2022060116/557dc3cdd8b42a8a188b5322/html5/thumbnails/8.jpg)
Jeff Pedowitz President The Pedowitz Group @JPedowitz
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jus&n Gray CEO LeadMD @myleadmd
FEATURED PANELISTS
Features & Func&onality
![Page 9: Marketing Automation: Getting It Right The First Time](https://reader033.fdocuments.us/reader033/viewer/2022060116/557dc3cdd8b42a8a188b5322/html5/thumbnails/9.jpg)
Jeff Pedowitz President The Pedowitz Group @JPedowitz
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jus&n Gray CEO LeadMD @myleadmd
FEATURED PANELISTS
MA Triage
![Page 10: Marketing Automation: Getting It Right The First Time](https://reader033.fdocuments.us/reader033/viewer/2022060116/557dc3cdd8b42a8a188b5322/html5/thumbnails/10.jpg)
Jeff Pedowitz President The Pedowitz Group @JPedowitz
Cari Baldwin Founder/Partner BlueBird Strategies @caribaldwin
Jus&n Gray CEO LeadMD @myleadmd
FEATURED PANELISTS
Q&A