MARKETINGAUTOMATION: 9INTERESTING FACTS

THE ADOPTION OFMARKETING

AUTOMATION ISEXPECTED TO INCREASE

50% BY 2015?(SOURCE: BLIRT)

25% OF B2B FORTUNE500 COMPANIES ARE

ALREADY USINGMARKETING

AUTOMATION (SOURCE: BLIRT)

COMPANIES THATEXCEL AT LEAD

NURTURING GENERATE50% MORE SALES

READY LEADS AT 33%LOWER COST

(SOURCE: BLIRT)

43% OF COMPANIESUSING MARKETINGAUTOMATION HAVEBEEN DOING SO FOR

OVER 4 YEARS. (SOURCE: CMOESSENTIALS.COM)

88% OF TOP-PERFORMINGCOMPANIES ARE EFFECTIVEIN THEIR ABILITY TO ROUTE

“HOT” LEADS TO SALES,VS. 57% OF ALL OTHERS.

(SOURCE: CMOESSENTIALS.COM)

95% OF BEST-IN-CLASSCOMPANIES RATE THE ABILITYTO SCORE LEADS FOR SALESPRIORITISATION AS A 4 OR 5ON A 1-TO-5 VALUE SCALE.

(SOURCE: CMOESSENTIALS.COM)

BEST-IN-CLASS COMPANIESSAW A 36% CONVERSIONRATE FROM RAW LEAD TO

QUALIFIED LEAD VS. 18% FORALL OTHERS.

(SOURCE: CMOESSENTIALS.COM)

TWO-THIRDS OF COMPANIESIN WESTERN EUROPE AREPLANNING TO INVEST IN

MARKETING AUTOMATIONTHIS YEAR.

(SOURCE: B2BMARKETING.NET)

“MARKETING AUTOMATIONDRIVES A 14.5% INCREASE INSALES PRODUCTIVITY AND A

12.2% REDUCTION INMARKETING OVERHEAD.”

(SOURCE: NUCLEUS RESEARCH)