Suggested and Recommended

Marketing Actions for Wilkinson

Framework

In task 2, the main subjects of discussion and analysis are the analysis of the capabilities of the selected organisation through SWOT Analysis, application strategic models of development for their organisations and their analysis through Porter’s five forces and thereafter, the various challenges have been identified and recommendations for dealing with them have been provided. The organisation selected for evaluation in part 2 is Wilkinson. This organisation is predominantly engaged in retail and service activities. The various relevant topics discussed and analysed in this assignment are relevant for the organisation in particular and all business organisations in general.

Analysis of group development through the Tuckman’s stages of Group development

1. Forming- Creation of a Jury group for the purpose of Judging2. Storming- Presentation of various ideas and angels regarding

the crime committed3. Norming- Selection of a common direction for the whole

Jury group and selection of a common direction 4. Performing- Complete preparation of the group for

completing of the assigned task. In the case of 12 Angry Men, this stage can be related to the casting of the Jury’s vote

Analysis of 12 Angry Men through through Mintzberg’s 5Ps of strategy

• Plan- Deliberately created strategy decision regarding a particular scenario, in this case the vote by the Jury

• Ploy- Strategy or plan designed to trick somebody, in the case of the movie, the examination of witnesses by the Jury members

• Pattern- Common attributes, and in the case of the movie, the common decision of the Jury members regarding not guilty verdict

• Position- Exact position, and in case of the movie, the decision of the Jury members prior to the vote

• Perspective- Individual bias affecting judgement and in the case of the movie, the personal views of individual jury members

Analysis of Strategic Capabilities of Wilkinson through SWOT Analysis

Strengths •Well established brand name •Large store network•Diversified portfolio of products

Weaknesses•No manufacturing or design base of its own

Opportunities•Design and launch of new range of furniture•Creation of a new specific outlets that cater to individual requirements of the customers in the market• Introduction of SBUs in potentially attractive markets

Threats• Competition from existing supermarkets like TESCO• Stringent statutory policies and regulations related to FDI in foreign countries

Rivalry in the

industry

Threat of NEW

EntrantsShopping MallsOnline retailers

New Fashion outlets

Moderate Bargaining Power

of Suppliers

Threat of Substitutes

TescoWal-MartSpencer's

High Bargaining Power of

Customers

Cash CowsLiving room furniture

Stars – Tiles and Floorings

Dogs – Kids Zones Products Question Marks – Lightings and Fixtures

Implementation challenges

•The implementation challenges relate to many separate product segments of the organisation. •The implementation of any strategic development plan for each area has to ensure that the existing structure of the organisational division is not disturbed and change has to intimate to the customers through promotional activities. •In the case of Wilkinson, strategic development plans such as product diversification required slow change which was initiated step by step process, to avoid disturbance in the existing organisation structure and also to avoid customer disorientation.

Recommendations for dealing with challenges

•The organisation should develop effective in-house product research, design and development facilities which can design new products for the organisation and also improve the existing products. •This expertise can also enable the organisation to offer to its research and designing services to other organisations. •Another important challenge for managing the sale of a large variety of products is the sale and delivery of its products through a specialised shopping portal of the organisation. These recommendations if implemented by the organisation can help it to deal with challenges faced by it.

Thank You

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