Marketing Assignment 4 (2)

8/6/2019 Marketing Assignment 4 (2)

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Company Name LASINO

Assignment Marketing P’s of product

(Solar A/C)

Section (D)

Submitted by

Shakeel Anjum 083277

Ali Adnan Khalid 073178Khuram Shahzad 083268Muhammad Usman 083248

Submitted to Sir Aitzaz Khurshid

Institute of Management sciences Lahore



By

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Company name : LASINO

Product Description : Solar A.C

Product Slogan : “NO bill just chill”

Mission Statement : At all times we are dedicated to work in aquality environment

(We only sell the best electronics. We believe if you give good service you will get good customers)

Goals and Objectives : we want to increase our sales up to 5 millionup to first year of our incorporation

Product line extension

Wall Split Solar Air Conditioner (4W120WS)

Rated Current: 2.7 - 3.9 APackage Dimensions: Indoor 905*370*283mmOutdoor 920*340*600mmAccessories 900*380*310mmPackage Weight: Indoor 13.0 KGOutdoor 38.0 KGAccessories 16.0 KG

Packing: CartonModel: 4W120WSUnitPrice/Payment:

Rs.250000/-

Trademark: LASINOOrigin: Pakistan

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Product Description

Wall Split Solar Air ConditionerItem: 4W120WSFunction: Cooling / HeatingCapacity: 3200W / 3500W11500BTU / 12500 BTUAir Circulation: 520 m/HNoise: Indoor < 40dBOutdoor < 50dB



Cassette Split Solar Air Conditioner (4W180CS)

Atta chments 15.5 KgPackage Dimension: Indoor570*570*256 mmOutdoor 930*330*600 mmAttachments 970*380*350 mm

Packing: CartonModel: 4W180CSUnitPrice/Payment:

Rs.280000/-


Cabinet Floor Split Solar Air Conditioner (4W180FS)

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Product Description

Cabinet Floor Split Solar Air ConditionerItem: 4W180FSFunction: Cooling / HeatingCapacity: 5200W / 5500+500W18000BTU / 19000+1700 BTUAir Circulation: 800 m3/H

Product Description

Cassette Split Solar Air ConditionerItem: 4W180CSFunction: Cooling / HeatingCapacity: 18000BTU / 19000+1700BTUAir circulation: 800 M3 / HInput power: 1130-1360W / 1130-1860+500WRated current: 5.13-6.18A/ 5.13-6.18/8.45ARefrigerant: R22



Suitable Area: 25 - 35 m2;Rated Current: 5.13-6.18 A/ 5.13-6.18/8.45 APackage Dimensions: Indoor 485*260*1687mmOutdoor: 930*330*600mmAccessories: 970*380*350mmPackage Weight: Indoor 38 KGOutdoor 51 KGAccessories 15.5 KG

Packing: CartonModel: 4W180FSUnitPrice/Payment:

Rs.300000/-


Wall Split Solar Air Conditioner (4W240WS)

Outdoor 61 KgAttachments 17.5 KgPackage Dimensions: Indoor 1090*325*245 mmOutdoor 930*330*730 mmAttachments 1040*380*390 mm

we also have other capacity of Solar Air Conditioner: 12000BTU, 16000BTU, 18000BTU,

36000BTU, 41000BTU, 48000BTU;

Packing: CartonModel: 4W240WSUnitPrice/Payment:

Rs.400000/-

Trademark: LASINO5

Product Description

Wall Split Solar Air ConditionerItem: 4W240WSFunction: Cooling / HeatingCapacity: 7200 W / 7900+500 W24000 BTU /26000+700 BTUAir circulation: 1100 M3 / H

Input power: 1600--1850W / 1600-1850+500Wrated current: 7.27--8.4A / 7.27--8.4/10.68A



Origin: Pakistan

SILVA Solar Air Conditioner (4W300FS)

1). High efficient, energy saving, comfortable and economic, energy efficiencysurpasses national level 1.2). provided with advantages of long service life, durable usage, and smoothrunning, the compressor operates in low-load. Service life is long.3). Healthy, comfortable, with constant temperature, air-conditioner disease willbe kept away.4). without frequency conversion, but SILVA air-conditioner is better than whichis provided with frequency conversion. Frequency conversion ones begin to saveenergy after set temperature is reached. Solar air-conditioner enters the best

status after starting, and achieves the same effect as traditional air-conditionerswith less power consumption.5). Ultra-luxurious design decorates your wonderful life. Aluminum alloy and wiredrawing chromatic metal plate are applied in air-conditioner panel to ornamentyour house.6). Automatic open-close dust-proof air outlet7). SILVA Solar air-conditioner is provided with strong adaptability, and exceedsnational standards. It can be applied in various environments of ultra hightemperature of ultra low temperature

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Packing: CartonModel: 4W300FSUnitPrice/Payment:

Rs.500000/-


SILVA solar air conditioner operation principles are asfollows: In conformity with fluid dynamics theory,SILVA solar air-conditioner utilizes dual powers of solar energy and electric energy. Solar energy is asan auxiliary power. Photoelectrical complementaryeffect is realized. According to traditional air-conditioner technology, via combining adsorptiontype with compression type, and via adoptingenvironment protective and energy-saving

refrigerants, purposes of refrigeration, heating,



PriceMarket skimming pricingAs we came up with a new product that is solar air conditioner which works on the solarenergy and you do not have to pay electricity charges any more therefore we are usingmarket skimming pricing to skim layer by layer from the market.

Product line pricingWe have a product line containing five different products offered for different people indifferent market and in different geographical location and with different featurestherefore we are pricing different products on the basis of their features and we areusing product line pricing.

The prices of our different products are:

PRODUCT PRICE

WALL SPLIT SOLAR A/C 250,000

CASETTE SPLIT SOLARA/C

280,000

CABINET FLOOR SPLITA/C

300,000

WALL SPLIT SOLAR A/C 400,000

SILVA SOLAR A/C 500,000

PlaceWe are offering our products in four outlets in each of our segment including our mainoutlet situated in Defence.

First outlet is situated in Mezung.

Second outlet is situated in faisal town.

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Third outlet is situated in Gulberg.

Our fourth outlet is situated in Defence which is our main retail outlet inLahore.

PromotionWe are engaged in different activities to inform our customer about our products and itsfeatures these activities are the use of different sources which are explained briefly inthis section.

We are in the early stages of our product development that is why we are mainlyfocusing on informative promotional activities.

The Marketing Communication Mix The specific mix of advertising, personal selling, sales promotion, and public relations a

company uses.

We also use a specific mix of these tools for better public relations.

Advertising

We are advertising our products through televisions, news papers,internet, and other such means.

Sales promotion

We are offering different types of incentives to our customersincluding 5 year warranty, repair services etc.

Public relations

We are trying our best to build with our customers healthy relationsthrough different activities such as we organize different entertainmentprograms and other ceremonies.

Personal selling

We are also providing the services of selling our products at your

door steps through our delivery services.

Direct marketing

We are also planning for providing our customers with directmarketing through the use of telephone, mail, fax, e-mail, and other toolsdirectly with specific customers.

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Promotion mix strategy We are using combination of both of these strategies

We use mass-media advertising and consumer promotion to pull our product and largesales force and trade promotions to push our products through these channels.

We are more inclined towards the push strategy than pull strategy because of intensecompetition.

Advertising Plan

• Objectives • Message• Opportunities• Threats

Advertising budget

Electronic MediaCOST FOR CHANNELS: (When we will launch Solar A/C in all over

Pakistan) Rs.

GEO / GEO ENTERTAINMENT 55200 PTV 45000 HUM CHANNEL 30000ARY 25000

PRINT MEDIA

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Newspaper Front page15/3

Other days

JANG 234000(16)

NAWAIWAQT

144000(16)

EXPRESS 126000(16)

DIN 10800(16)

NEWS 126000(16)

Marketing Assignment 4 (2)

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