Marketing Anna Goatman. The story so far… BMAN10101 Marketing Foundations.
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Transcript of Marketing Anna Goatman. The story so far… BMAN10101 Marketing Foundations.
Marketing
Anna Goatman
The story so far…BMAN10101 Marketing Foundations
BSc Management Specialising in marketing – Year 2
• BMAN20390 Marketing Applications and Communications (20)
• AND then choose 20 credits from:– Business Law 1: Law, Business Liabilities and the Consumer – Consumer Behaviour– e-Business & e-Marketing– Introduction to non-profit and social marketing– Sustainable Innovation Management– Marketing Research
BSc ITMBSpecialising in marketing – Year 2
• BMAN20390 Marketing Applications and Communications (20)
• BMAN20471 e-Business & e-Marketing (10)
• AND then choose 10 credits from:– Consumer Behaviour– Sustainable Innovation Management– Marketing Research
Services marketingStrategic
MarketingBusiness-to-
business marketing
International Marketing
BMAN20390 Marketing Applications*…
Not-for-profit
marketing
Retail Marketing
Place Marketing
Relationship Marketing
*Indicative content
… and communications
Models of communication Branding Advertising
Media planningPublic relationsCommunications
strategy
Sponsorship Digital marketing Direct marketing
BSc ManagementSpecialising in Marketing - Year 3
60 credits from:
• Marketing Dissertation (30)
• Critical Consumption and Ethics in Marketing (10)
• Foundations of Supply Chain Management (10)
• Globalisation, the World Economy and Multinational Enterprises (10)
• International Marketing (10)
• Retail Marketing (10)
• Services Marketing (10)
• Strategic Marketing Management (10)
• Behavioral strategy (10)
This is the course list for 2014-15. Please note that this is an indicative list. Courses are subject to change from year to year.
BSc ITMBSpecialising in Marketing - Year 3
• ITMB Project (30) – expected to have a significant marketing focus
AND then choose 30 credits from:
• Critical Consumption and Ethics in Marketing (10)
• Foundations of Supply Chain Management (10)
• Globalisation, the World Economy and Multinational Enterprises (10)
• Retail Marketing (10)
• Services Marketing (10)
• Strategic Marketing Management (10)
• Behavioral strategy (10)
This is an indicative list. Courses are subject to change from year to year.
A marketing dissertation
BMAN20851Research
Methodology
BMAN20362Marketing Research
Pre-requisites…
IBFE
• IBFE– BMAN20832 Marketing or BMAN30021 Marketing– BMAN31752 Consumers and Markets
This is the course list for 2015-16. Please note that this is an indicative list. Courses are subject to change from year to year.
Marketing careers