Marketing and SellingHow you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 60-90 days!

Small business administration study

60% of all new businesses fail within the first six years of operation.

1

Dun and Bradstreet estimates 82% will go under by their 10th anniversary.

2

Two reasons why businesses fail

Failure to understand the market for the business’s product or service.

1

Inadequate capitalization2

Moe Mowry - Business Development OfficerSmall Business Administration

“One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.”

How should your marketing and selling be different today?

• Discovering hidden assets• Optimization• Leverage

Asset marketing1

Multi-pillar marketing2

Systemization of your marketingprocess

3

How should your marketing and selling be different today?

Three ways to exponential growth4

Performance based5

Continued…

Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets

• Past customers / clients

• Owner expertise

• Staff expertise

• Under-promoted U.S.P.

• Unique product or service or

delivery

• Sub-par sales performance

• Relationships with other

businesses

• Location

• Reputation

• Current sales / marketing

process

• Current customers / clients

• Prospective customers / jobs

• Up-selling and packaging

opportunities

• Average client value

• Community relationships

Optimizing and leveraging

Getting the maximum return, for the least amount of expense, for the longest duration of time … on everything you are currently doing now, have done in the past … and will do in the future.

“

”

Pillars

Many companies will not survive the challenges of marketing because they are only using one or two pillars.“ ”A

dve

rtis

ing

Sal

es S

taff

Michael Gerber-Consultant Author,The “E” Myth

“In order for any business to work, it must become a system, so that the business works exactly the same way every time, down to the very last detail.”

Three ways to exponential growth

More prospects1

Increase conversion rate of prospects to customers

2

Increase in the value of the customers

3

• Increase in the average transaction value

• Increase in the number of transactions

Three ways to exponential growth

 Number of Prospects

 Closing

Ratio 

Number of Customers

 Average

Customer  Gross Sales

Now 200 x 20.00% = 40 x $1,000 = $40,000

1) 240 x 20.00% = 48 x $1,000 = $48,000

2) 200 x 24.00% = 48 x $1,000 = $48,000

3) 200 x 20.00% = 40 x $1,200 = $48,000

4) 240 x 24.00% = 57.6 x $1,200 = $69,120

             Actual Growth Achieved 72.80%

Performance based marketing

Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3 ways.

No better investment in your business than marketing

Performance based marketing

“Marketing and innovation make money, everything else is a cost.”

Peter DruckerManagement Consultant

Retail Store• $2,000 investment• $250,000 sales increase in 1st year• Annual ROI – 5,000%2

Performance success stories1

Professional• $3000 investment• $62,500 sales increase in 90 days• Annual ROI – 3,333%2

1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system2 Assuming 40% Gross Margin