Marketing and Sales together at last

OSSCube Presents

Marketing and Sales: Together at Last

June 18, 2015

Our Speakers

Amit Yougesh TugnaitProject Manager

OSSCube

John BernardExecutive Vice PresidentOSSCube

• Missing revenue targets• Losing customers to competition• Running over budget• Cost of sales too high• Teams working in silos

Barriers to Success

• Marketing and sales doing their own thing• Poor lead quality • Low conversion rates• Lack of follow up• Low Sales Productivity• Two sales reps calling the same prospect

Symptoms

Marriage of Marketing & Sales

Increase Total Customer Value

Customer Acquisition Solution

Notional Architecture

Our Partnerships

Sugar 7 - Next Generation CRM

• Enterprise ready – IBM case study• Recognized by Gartner as a Visionary Leader• Fastest growing CRM solution

Sugar7 - Next Generation CRM

INNOVATION FLEXIBILITY VALUE

• Modern and immersive user experience• Consistent interface across all devices• Integrated collaboration tools to break down silos• Single pane of glass to provide 360° view



• Broadest range of deployment options on-premise or cloud• Easily integrates with 3rd party data sources• Most highly customizable platform based on open technologies• Seamlessly scales with the needs of your business


• Simple, predictable pricing with no hidden fees or forced upgrades• Industry’s most innovative, robust CRM at an affordable price • Fuses the simplicity, mobility and social aspects of a consumer app

for all customer-facing employees • Reduce TCO by 50% or more!


2008 2009 2010 2011 2012 20132014

2015

Act-On founded

to create new technology that helps marketers drive business.

Beta customers give market validation. Engineers write lots of code fueled by spicy

food and beer.

Commercial traction

with over 100 customers.

Venture capitalists invest

Fastest growing company in marketing

automation with over 500 customers.

Wins Rising Star Award in Oregon.

Over 1,000 customers and over 100 employees.

Acclaimed by Forbes, Inc. 500 and Deloitte 500.

Almost 2,000 customers and over

200 employees.

Recognized as leaderby Forrester Research

Wins Inc. 500 and Deloitte 500 awards again.

Over 3,000 customers and 400 employees.

Act-On Marketing Automation

Act-On Marketing Automation

• Stay engaged with your audience!• All-In-One Integrated Marketing Suite

‒ Helping marketers to tie inbound, outbound and nurturing programs together for greater ROMI

‒ Create, manage, and report on multi-channel marketing programs E-mail, web, mobile and social

• Out of the box SugarCRM integration• Monthly contract – no long term commitment

How?Act-On Marketing Automation

• Email‒ Personalized, relevant and on any device

• Forms & LP‒ Optimize to capture

• Website Prospector‒ From anonymous to known

• Events‒ Webinars‒ Trade shows

Nearly two centuries of helping businesses build their relationship platform

• The world’s largest commercial database‒ 30,000 data sources‒ 5 million updates per day

• One of the largest, most accurate contact databases (Dun & Bradstreet NetProspex)‒ More than 240 million company records ‒ Our patented DUNSRight™ data quality

process

Dun & Bradstreet

Missing, incomplete, or outdated information

Fresh and complete information

Limited or no company research

Company research, industry research, and talking points

Not enough new prospects

Find new prospects and upsell current customers

25%Sales

Opportunity Growth

19% Higher team

Attainment of Sales Quota

33%Shorter Sales

Cycle

23%Sales

Production Boost

21%Increase in

CRM Adoption

Dun & Bradstreet

Results:

OSSCube Develops an Integrated Solution for

Boardroom Events

The Problem

• Company is growing rapidly• Applications are not scalable or integrated• Technology platform was not available to

support business growth initiatives

The Journey

• Migrated to SugarCRM and Act-On‒ From Zoho and HubSpot‒ Integrated Survey Gizmo‒ Integrated web forms‒ Utilizing D&B for data validation

• Developing portal for extracting value from data and P2P communication

• Scalable and seamless integration

Notional Architecture

The Results

• Extensible technology platform to support business growth

• Increased productivity• Able to launch new practice area

‒ Monetizing data

What Can We Do for You?

Modernization

Mobilization

eCommerce

Big Data &Analytics

Cloud

www.OSSCube.com

[email protected]

1-888-967-7282

Extra Slides to Delete

The Problem

• Decentralized software solutions prevented integration of marketing and sales• Specific issue for marketing with crm

• Specific issue for sales and customer value

• Specific issue for data source enrichment

[figure showing many disjoint applications, CRM, marketing, data warehouse, ERP, survey, web]

A Complete Customer Acquisition and Retention Solution

Seamlessly integrate best-of-breed applications• Marketing automation – Act-On

• Customer relationship management – SugarCRM

• Data quality and enrichment – Dun and Bradstreet

• Other 3rd party applications

The Solution


Seamlessly integrate best-of-breed applications• Act-on out of the box integration with SugarCRM 7.5

Professional


• Complete customer acquisition and retention solution

• Seamlessly integrate best of breed applications‒ CRM – SugarCRM‒ Marketing Automation – Act-On‒ Content Management - Drupal

• Dynamically adapts content to audience‒ Improved conversion rates‒ Shorter sales cycles

Case Study:

Boardroom Events


Seamlessly integrate best-of-breed applications• Customer Relationship management – SugarCRM

• Marketing automation – Act-On

• Data quality and enrichment – Dun and Bradstreet

• Web content management

• Enterprise resource planning (ERP)

• Other 3rd party applications and tools


Notional ArchitectureAct-On


• Transparent pricing

• Easy to use

• Seamless integration with tools you already us

• Faster productivity

Marketing and Sales together at last

Marketing

Transcript of Marketing and Sales together at last