Philipp Doschl, Owner, Executive Producer, FDG Entertainment
Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles...
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Transcript of Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles...
![Page 1: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/1.jpg)
Marketing and Sales Production Process
![Page 2: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/2.jpg)
Summary
3 Phases
Conceptual
Production
Execution
Roles
Sponsor, Producer, Analyst, Senior Executive, Executive, Operations Team, Production Team, Creative Team
Product Types
1. In Plan
2. Outside Plan
3. Task
![Page 3: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/3.jpg)
Phase 1 – ConceptualStep A
Big Idea
Cost Benefit Analysis
Draft Marketing Plan
Draft Operational Plan
Identify Product Type
Senior Executive Review
Step B
Final Marketing Plan
Final Operational Plan
Production Input
Campaign Brief
Decisive Review
![Page 4: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/4.jpg)
Phase 1 – ConceptualStep A
Big Idea
Cost Benefit Analysis
Draft Marketing Plan
Draft Operational Plan
Identify Product Type
Senior Executive Review
Step B
Final Marketing Plan
Final Operational Plan
Production Input
Campaign Brief
Decisive Review
DECISIONTO
IMPLEMENTPLAN
=
![Page 5: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/5.jpg)
Phase 2 – ProductionStep C
Kickoff Meeting
Campaign Review
Step D
Project Plan
Editorial Plan
Creative Plan
Web Plan
Production Meetings
![Page 6: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/6.jpg)
Phase 3 – ExecutionStep E
Launch Kickoff
Step F
Monitoring and Analysis
Reactive Plan and Process
Step G
Post Mortem Meeting
![Page 7: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/7.jpg)
![Page 8: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/8.jpg)
![Page 9: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/9.jpg)
Roles
![Page 10: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/10.jpg)
Roles
Sponsor – Responsible for initiating Big Idea
Producer – Owner of Campaign/Project throughout
Analyst – Designated by Producer to provide data/metrics
Senior Executive – High-level concept, direction and approval
Executive – Approvals against business objectives/strategy
Operations – Operational expertise, manager or team
Production – Scheduling, resources, scope, execution
Creative Team – Editorial and Graphics support
![Page 11: Marketing and Sales Production Process. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive,](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649eda5503460f94be9b18/html5/thumbnails/11.jpg)
The End