Marketing and International Marketing

Professor Alan Wilson

Dr Ian Grant

17th March 2009

The Department of Marketing

Established in 1971

Have been offering Masters in Marketing and International Marketing programmes since the 1980s

Also offering Masters in Marketing in Dubai

27 specialist Marketing Academics

Close Links to Professional Bodies

Dedicated Post Graduate Administrative Team

Tailored approach to course design Core classes provide foundations,

elective classes provide genuine choice & specialisation

Students choose six electives from unrivalled choice of up to 20 courses

Continual updating of elective choice (e.g.. Sports Marketing)

Masters with Specialisation in Customer Management

Growing opportunities international course collaboration (e.g. Ca' Foscari University Venice)

Theory and practice

Introductory Key Skills course

Leadership and team working through Blue Skies Experiences

Marketing Works – unique consultancy style group project – 19 live projects 2007/08

Dissertations – unrivalled depth of supervisors

Calibre & diversity of students

25 nationalities represented in the MSc in Marketing & MSc in International Marketing 2007/08

Last year, 17 students achieved distinctions 2007/08 (15%)

Unique opportunity for academic, professional & personal advancement

“It has been one of the best years of my life. It undoubtedly helped me to stand above the crowd when applying for jobs and more importantly, I have made many new lifelong friends from every corner of the world!"“

Lyle Sibbald, MSc IM graduate 2008, Facebook, March 2009.

Career Opportunities

Graduates are employed in a number of diverse fields round the world

Companies such as Accenture, Shell, Proctor & Gamble, Tennents & Sainsbury target graduates

Examples of employers include Nestle, Jim Beam, L’Oreal, Diageo, Reebok, Scottish Enterprise, Royal Bank of Scotland, M& C Saatchi.

Academic career and further study at PhD level