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2019 Q4 Edition

A MITEL PLAYBOOK

MICLOUD CONNECT PARTNER MARKETING

Marketing and Demand Generation Resources

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

Introduction

Partners are the heart of Mitel’s business. As customers make strides to move to the cloud, Mitel is accelerating quickly into the future of collaborating together with our partners – ensuring you have everything you need to seamlessly sell more and share more with your customers.

The MiCloud Connect Partner Marketing Playbook is your one-stop shop for all MiCloud Connect marketing materials. Here you’ll find everything from messaging to lead generation to collateral. You can find all assets digitally at mitel.com/voip/partner-marketing-corner.

These are the materials and messaging we use internally at Mitel. We hope you find this playbook to be a great resource, and we look forward to growing and collaborating with you.

If you have any questions, please reach out to your Channel Marketing Manager or email us at ucaasmarketing@mitel.com.

Mitel UCaaS Marketing Team

Why Mitel for UCaaS….………………………...……3

Mitel Brand Awareness………………………..…….4

MiCloud Connect Suite………..…………..…..……5

Partner Refresh: New & updated resources………….………...…....6

Fill Your Funnel: Demand Generation Campaigns….……….…….7

Resource Binge: Find the Latest Customer Collateral…………...8

Sales Tools & Promotions………………..……..….9

Stay Connected with Mitel….………..…….…….10

Contents

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

MiCloud Connect is an easy-to-use, all-in-one cloud communications, collaboration and contact center service. By combining an intuitive user experience with Google Cloud’s proven reliability, MiCloud Connect makes every aspect simple and secure.

Why Mitel for UCaaS?The Perfect Marriage of Ease & Reliability

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Simple to Use

Telephony, collaboration tools, contact center solutions and IP phones built from the ground up to deliver a user-friendly, end-to-end service

Dependable

Built on Google Cloud to deliver availability, security, compliance and scalability you can count on

Customer-First

Quick implementations, multiple ways to get help, plus a dedicated customer success manager to maximize investments and create long-term success

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

Mitel Brand Awareness

From Major League Baseball (MLB) to Newsweek, Mitel and MiCloud Connect have been recognized by leading third-parties and businesses. Use our brand kits for social media, events and lead generation.

Major League BaseballOur largest partnership, Mitel powers the MLBs communications – everything from bullpen to replay to contact center.

MiCloud Connect Built on Google CloudA key differentiator, our partnership with Google Cloud delivers high availability, advanced monitoring tools, HIPAA and SOC 2 compliance and more.

Best Business Tool by NewsweekMiCloud Connect was selected for its reliability, security, continuous improvements and satisfaction.

Named #1 in Growth by Frost & SullivanFrost & Sullivan’s Radar report recognized Mitel as a leader in growth and industry innovation.

Download our brand kits from the MiCloud Connect Partner Marketing Corner.

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

MiCloud Connect Suite

With MiCloud Connect, office and field workers can quickly share information with easy-to-use tools for calling, conferencing, file sharing and chatting, and stay connected from anywhere with our mobile apps, softphones and business SMS. Sales can easily hit their quotas, while customer support teams effortlessly handle customer inquiries with MiCloud Connect’s contact center services and native integrations. Choose from our advanced, over-the-top contact center solution, MiCloud Connect CX, or simple, integrated service, MiCloud Connect Contact Center. Our 6900 series IP phones deliver crisp calls, advanced features and a wide-array of accessories for the modern worker. See it in action in our MiCloud Connect Partner Video Hub.

MiCloud Connect

MiCloud Connect CX

MiCloud Connect CC

6900 PhonesAdmin Portal

Teamwork

Telephony

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

Partner Refresh: New & Updated Resources

We’ve refreshed our marketing materials to provide you with the latest messaging, branding and new resources. Here are some of our favorites:

Lead GenerationUpdated campaign, new lead generation program and a campaign toolkit to create your own. Get started at the MiCloud Connect Partner Marketing Corner under Demand Generation.

MiCloud Connect Built on Google CloudNew messaging, brand kits, presentations, data sheets and more. Get the resources here.

MiCloud Connect Partner Marketing CornerYour single source for all MiCloud Connect marketing materials. Bookmark it, we update it quarterly.

MiCloud Connect Partner Video HubDigital repository to make MiCloud Connect videos easier to find, share and use. View them now.

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

Grow your funnel with both self-service and supported

programs

Create mindshare with Mitel content

Extend your reach with Mitel’s demand

gen and business development

resources

Grow your funnel with our demand generation tools. We have everything from campaigns, nurture programs and assets to create your own so you can extend your outreach easily.

Fill Your Funnel

MiCloud Connect Campaign

11-week lead generation campaign designed to target prospects with aging premises solutions. Get started with our playbook or create your own with our campaign toolkit. Get all assets at MiCloud Connect Partner Marketing Corner under Demand Generation.

Lead Generation ProgramLeverage our demand generation and business development resources through self-service, Mitel supported and third-party programs. Learn more at the MiCloud Connect Partner Marketing Corner under Demand Generation.

FastTrack Program

Register qualified MiCloud Connect opportunities and let us turn them into wins! Stay hands-on during the sales cycle or let us do the work for you. The best part? You keep your full commission. Register now.

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

MiCloud Connect Partner Marketing Corner & Partner Video Hub

Whether you are new to selling MiCloud Connect or just need a collateral refresh, you can find all the latest MiCloud Connect marketing materials on www.mitel.com/voip/partner-marketing-corner. Here you will have access to demand generation campaigns, lead generation programs, selling guides, product collateral, and more. Interested in just viewing the 51+ available MiCloud Connect related videos? Then head straight to the MiCloud Connect Partner Video Hub (don’t worry, you can also get to the video hub from the Partner Marketing Corner).

MiCloud Connect Partner Marketing Corner

MiCloud Connect Partner Video Hub

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

All the tools you need to be successful - promotions, demos, sales tools and more. Be sure to check out MiAccess for additional training and partner program information.

Sales Tools & Promotions

Promos & SPIFFs

Unique promotions and SPIFFs to help you close deals faster and reward you for your efforts. These typically change quarterly and can be found within MiAccess, the Partner Marketing Hub and Convey.

Mitel Live! Demos

Bi-monthly webinars that cover MiCloud Connect, Mitel Teamwork, MiCloud Connect Contact Center and MiCloud Connect CX. Register here.

Reference Guides

Selling guides, cheat sheets, discovery questions and FAQs for quick reference and to help you close deals. Download them here.

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INTRODUCTION & CONTENTS

WHY MITEL FOR UCAAS

MITEL BRAND AWARENESS

PRODUCT SUITE

PARTNER REFRESH

FILL YOUR FUNNEL

RESOURCE BINGE

SALES TOOLS & PROMOTIONS

STAY CONNECTED

We know you have many providers to choose from. With Mitel, you can count on dedicated team members, simple quoting, and unique perks that fill the pipeline and your bottom line.

Our team of experts include Channel Account Managers (CAMs), Sales Engineers, and Channel Marketing Managers, so you have the information and expertise you need to close deals faster – and we’ll have some fun along the way!

Channel Account Managers: Your go-to sidekick for all things Mitel

Sales Engineers: Product experts that can answer tricky questions and deliver engaging demos

Channel Marketing Managers: Marketing liaison for

collateral, events, campaigns and more

Stay Connected

When in doubt, email us at ucaasmarketing@mitel.com.

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