Marketing and big data @zmbcore
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marketing and big data brought to you by zmbcore.com 18.06.2015, Berlin, Germany
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Transcript of Marketing and big data @zmbcore
marketing and big databrought to you by zmbcore.com
18.06.2015, Berlin, Germany
zmbcore
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MARKETING?
Marketing Strategy
Innovation Strategies
Generic Strategy
Framework
Growth Strategies
Market Dominance Strategies
Pioneers
Close followers
Late followers
Product Differen5a5on
Market Segmenta5on
Miscellaneous
Horizontal Integra5on
Ver5cal Integra5on
Diversifica5on
Intensifica5on
Leader
Challenger
Follower
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BIG DATA?
VISIT NETWORK TRANSACTION CUSTOMERJOURNEY
PRODUCTPARAMETER
USERPARAMETER
ABANDONED CART
MULTICHANNEL BRAND CUSTOMER ENGAGEMENT
6% 9% 17% 9% 11% 3% 15% 17% 4% 9%
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MARKETING & BIG DATA ?
4
???
marke5ng
!!!
big data
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AGAIN?
???
marke5ng
!!!
big data
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MARKETING
6
???
marke5ng
Do you really know what it is?!
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BIG DATA
!!!
big data
How about big data?
Do you know ?
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BIG DATA EXPLANATION
!!!
big data
Let’s find an explana5on
Data found and collected: • with a random topic • not used in any kind of purpose • with a special purpose • with general meaning • over years, which you forgot
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BIG DATA IN REAL
!!!
big data
Real „big data“
It’s a bunch of data: • you can not see • you don’t know what to do with it • it organizes itself • you might not know
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BIG DATA PROBLEM
!!!
big data
Real „big data“
Do you see the problem?
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BOSS UP BIG DATA
!!!
big data
„big data“ needs a boss!
Driven by experts who will define parameters and bring up fantas5c new insides
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AGAIN!
???
marke5ng
!!!
big data
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BE THE BOSS!
Be the boss (!) ask the right ques5on!
Conversion ++
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- SUM UP -
(big) datacollect random or straight forward
Occipital Lobeuse human powered logic to make the most of it
Frontal Lobewrap up your data into
logical chunks
Cerebelumvisuals you need to find, to bring
the best marketing results
Business Suite sexy logical marketing
zmbcore
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GET IN TOUCH
GET IN TOUCH WITH USgo ahead, don’t hasitate!
zmbgmbh @zmbcore /zmbcore /martin-paetz
CALL - 030.202 366 370 EMAIL - [email protected]
