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MARKETING ANALYTICS ENGAGEMENT AND MARKET MIX OPTIMIZATION

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The Business Challenge

A global retail chain wants to develop a marketing ROI solution that would allow them to measure the impact of marketing spend.

They want to understand the impact of marketing spend across channels like display, paid search, social media, FEP, and print.

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Our Analytical Approach to Solving Client’s Challenges

BUSINESS PROBLEM Business objectives and requirements Brand and category trends Marketing and campaign activities

ANALYSIS

Univariate Analysis Variable correlations Multi-variate regressions

DATA COLLECTION Data understanding Data dictionary Data preparation – merging and aggregation

OUTCOMES Media performance Incremental Sales and ROI Optimized media spends

Model Validation Business Metrics – Eff, ROI, elasticty

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Business Insights

• Data analytics for leading global retail companies

• Recommendations for clients to help them improve ROIs from their media investments based on optimized marketing strategies

• Creating ROI simulator for analyzing the impact of investment decisions based on simulated scenarios, providing executive management with a powerful decision support system.

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Business Impact

12 % 11 %

Improved

Improved profitability

Improvement in cost savings based on optimized media spending

Future media investment strategy and decision making ability

READ MORE ON THIS CASE STUDY HERE

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Our Latest Success Stories

Customer Analytics and Business Intelligence Solutions for a Leading Retail Chain

Consumer food products manufacturer improves marketing ROI through customer behavior analytics

Retail company achieves better ROI from spend on marketing activities through improved customer segmentation strategy

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Touch Base With Us

North America110 E. Schiller, #208 Elmhurst, IL 60126 U.S.A. Tel: +1 630-538-7144

Europe8 Wimpole Street W1G 9SP London United Kingdom Tel: +44 20 8629 1455

Asia-Pacific 1st Floor - Left Wing, Embassy Signet, Cessna Business Park, Kadubeesanahalli Outer Ring Road, Bangalore - 560 103 Tel: +91 80 39276060

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