MARKETING A SMALL ZOO

RAY SMITHOLD MACDONALD’S FARM

We love to work together in the East of England Small Zoo Group

Paradise Wildlife Park?

Rubbish……………… Don’t waste your time!

VISIT OLD MACDONALD’S

FARM!

Colchester Zoo.

HOW MUCH? You’re having a laugh!

OLD MACDONALD’S FARM IS MUCH

BETTER VALUE!!!!

OUR PANDA IS PREGNANT!

We always learn from others.

BUTYou can’t see her as she is in hospital and so is her mate!

OUR OWNER IS IN PRISON

OUR PEPPA PIG IS PREGNANT

WHY DO SOME PEOPLE NOT COME?

Why do people visit us?…..

and more importantly

THE USUAL STUFF

Does size matter?

Look for the clever bit in the corner

Surprising value from your car park ticket!

Costs a bomb, worth a try!

Social Media

Twitter and facebook Instagram

Download a Daniel(but get your own!)

Anti Social Media

Anita’s great idea!

Odds Farm Park:-

Did you enjoy your visit Yes No

Subliminal advertising

TO CUT OR NOT TO CUT? THAT IS THE QUESTION.

• ON LINE DISCOUNTS• MONEY OFF VOUCHERS• TWO FOR ONES• DAILY DEALS• Etc etc etc

PUSH THEM TO OUR ON LINE BOOKINGS!

People want what they want

Not what we want them to want!

Daily deals work

TERMS AND CONDITIONS APPLYCannot be used on alternate Tuesdays when there is an r in the month or on Fridays when there isn’t or on bank holidays, building society holidays, Wonga Holidays, school holidays, package holidays, holy days, unholy days, Diwali, Christmas, Satanic rite days, odd days, slightly strange days, when the owner is in a bad mood, Spring, sprung, when the leaves are falling, when we feel like changing our minds, when it is busy, when it is not busy (as it not worth coming then anyway) if you are going to write a bad review, if you are not going to tell your mates how nice we are, if you have no mates, if we don’t like your mates, if you are not on our Facebook site, if you are on our Facebook site, or if you have never heard of Facebook, if you are local, if you come from somewhere we don’t like or have never heard of, or for any other reason that we might make up on the day of your visit.

NOT TO BE USED IN CONJUNCTION WITH ANY

OTHER OFFER

Get the school kids back again….with paying parents!

TOP TIPS

• Make your advertising stand out from the crowd• Give your publicity leaflets a value• Attract those who would not normally visit• Get Social Media right• On Trip Advisor, don’t do what we do, do what Anita

says!• Do Daily Deals, but get the right deal for you• For specials, simplify and reduce Terms and Conditions• Get school children to come back again !