Marketing: A philosophy or function
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Marketing: A philosophy or function
Ankit JhunjhunwalaAnkur KandhwayBalwant SinghChetan Chawhan
D. P. Dash G. SnigdhaGaurav PrakashHazari Shravan
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What is Marketing?
Philip Kotler definition- “It is the science & art of exploring, creating
& delivering value to satisfy the need of a target market at a profit.”
The new era definition-“It is the science & art of exploring, creating
& delivering value DIFFERENT FROM COMPETITORS to satisfy the need of a target market at a profit.”
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What marketing is “NOT”?
“Marketing is not the art of finding clever ways to dispose of what you make.”
Marketing is not only:SellingAdvertisingCustomer service
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Concepts of Marketing
Direct MarketingAdvertisingTelemarketingPublic RelationsBrand RecognitionCustomer FeedbackDemand Supply GapCompetition eating in your Market ShareRestriction for entering New Markets
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Marketing: Function or Philosophy
“It is the science & art of exploring, creating & delivering value different from customer to satisfy the need of a target market at a profit.”
Science- Function of MarketingArt- Philosophy of Marketing
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Marketing as Philosophy
Production Philosophy
Product Philosophy
Selling Philosophy
Marketing Philosophy
Societal Marketing Philosophy
The old market world Philosophy
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Marketing as Philosophy
“KISS” Concept
K eep
I t
S hort
S imple
The new market world Philosophy
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Marketing as Philosophy
Its good to be “FIRST” and better to be “better”.
The new market world Philosophy
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Conclusion It is difficult to define marketing by
relating it with a single concept of either philosophy or function.
It is the implementation of function through marketing practices that continues to evolve to better achieve the intention and objective of philosophy.
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In marketing you must choose between boredom, shouting and seduction. Which do you want?
- Roy H. Williams