Marketing – Let Us Count the Ways!! · #1 Your Audience Is On Facebook 1.49 billion members & 22...
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NENA's 9th Annual National Training Conference New Orleans, LA September 2019 1 National Employment Network Association Marketing – Let Us Count the Ways!! Diana Bernardini Discover Your Ability Judy Sanderson, Director Granite State Independent Living NENA’s 9 th Annual National Training Conference New Orleans, Louisiana September 2019 National Employment Network Association To provide information on: • New USPS services for marketing • Ways to use Facebook to advertise and increase visibility to selected audiences • Micro influencers and how to access them • Update on the Marketing POC • Demystifying robo-calls • Maximus new social media initiatives Workshop Objectives National Employment Network Association Presented by: Jamie Honore, Sales Executive Generalist for the United States Postal Services Richard Anderson, Mailing Executive for the Unites States Postal Services USPS – New Marketing Tools
Transcript of Marketing – Let Us Count the Ways!! · #1 Your Audience Is On Facebook 1.49 billion members & 22...
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
1
National Employment Network Association
Marketing – Let Us Count the Ways!!
Diana BernardiniDiscover Your Ability
Judy Sanderson, DirectorGranite State Independent Living
NENA’s 9th Annual National Training Conference
New Orleans, LouisianaSeptember 2019
National Employment Network Association
To provide information on:
• New USPS services for marketing
• Ways to use Facebook to advertise and
increase visibility to selected audiences
• Micro influencers and how to access them
• Update on the Marketing POC
• Demystifying robo-calls
• Maximus new social media initiatives
Workshop Objectives
National Employment Network Association
Presented by:
Jamie Honore, Sales Executive Generalist
for the United States Postal Services
Richard Anderson, Mailing Executive for the
Unites States Postal Services
USPS – New Marketing Tools
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
First, a word about PII and Facebook: Make sure your Facebook is set so that other
people cannot post to your page to avoid possible
PII violations.
Advertising on Facebook:
Five Reasons to Advertise on FacebookAccording to
https://www.wordstream.com/blog/ws/2015/10/14/advertising-on-
Facebook: More than You Think!
National Employment Network Association
Five Reasons to Advertise on Facebook
#1 Your Audience Is On Facebook
1.49 billion members
& 22 billion ad clicks/year
#2 Facebook Ads Are
Cheap
Facebook: More than You Think!
National Employment Network Association
#3 The Targeting Capabilities of Facebook
Are Exceptional
We can target specific areas and people
who are looking for employment.
#4 Facebook Is Effective to Push On-the-
Fence Leads Down the Funnel
Facebook: More than You Think!
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
#5 Facebook Allows You to Find New
Qualified Leads Easily
Lookalike audiences
What You May Need to Advertise:
Identification
Business Documents
Notarized Document
Facebook: More than You Think!
National Employment Network Association
Some Recent Articles to Help You With the Nuts &
Bolts of Advertising:
https://www.wikihow.com/Advertise-on-Facebook
https://blog.hubspot.com/marketing/facebook-paid-
ad-checklist
https://www.fundera.com/blog/how-to-advertise-on-
Facebook: More than You Think!
National Employment Network Association
Boosting a Message on Facebook:
Boosted posts are ads you create from posts on
your Business Facebook Page. Boosting a post
may help you get more people to react, share and
comment on it. You can also reach new people
who are likely interested in your Page or business,
but don't currently follow you.
Facebook: More than You Think!
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Create a Boosted Message:
• Go to your Business Facebook Page.
• Find the post you want to boost.
• Select Boost Post. You can find it in the bottom-
right corner of your post.
• It will automatically use images and text from
your post, but you can choose from the
following:
Facebook: More than You Think!
National Employment Network Association
Create a Boosted Message:
– Audience: Choose a recommended audience
or create a new one based on specific traits
– Total Budget: Select a recommended budget
or provide a custom budget
– Duration: Select one of the suggested time
frames or provide a specific end date
– Payment Method: Review your payment
method. If needed, you can change/update
Facebook: More than You Think!
National Employment Network Association
Create a Boosted Message:
• When you're done, select Boost.
• It is possible to edit, change time frames, end a
boost early, and more. Information on editing,
ending and other changes can be found at:
https://www.facebook.com/business/help/2402089
66080581?helpref=faq_content
Facebook: More than You Think!
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
• Micro-influencers are individuals that have
between 1,000 to 1,000,000 followers and are
considered experts in their respective niche.
• They could be a lifestyle blogger, traveler, or a
fitness guru - just to name a few.
Micro Influencers – What??
National Employment Network Association
These smaller, more focused niche experts
connect on a deeper level with their audiences and
generate greater engagement
In fact, influencers with 1,000 followers generated
85% higher engagement than those having
100,000 followers, and as the number of followers
increases the engagement tends to decrease.
Micro Influencers – What??
National Employment Network Association
Finding a micro influencer:
influence.co is a free site where you can
search for influencers:
Micro Influencers – Where??
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
If you click on a specific influencers you can
get a lot of information (sometimes including
what they will charge per post)
Micro Influencers – What??
National Employment Network Association
Another site is Scrunch – this is one that has a
“free” option but does sell more advanced
programs for searches
You can also do a more general search by using
Google and putting in # and a word that relates
to your service such as:
#disabilityemployment, #inclusion, and
#disabilityinclusion are some examples
This will require more research and review to
find one that fits your needs BUT:
Micro Influencers – What??
National Employment Network Association
You can establish your own hashtag and
post information pertinent to your own
services. There are ENs doing this
although it does take time and
commitment to make it successful.
Micro Influencers – What??
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Robert Pfaff, Director of the Office of
Employment Support in the Office of
Research, Demonstration and Employment
Support at the Social Security Administration
Felix Stump, Project Director of the
MAXIMUS Ticket Program Manager (TPM) Project.
Marketing POC – Update 2019
National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Robocalls Demystified
National Employment Network Association
Robocalls Demystified
National Employment Network Association
Social Media Initiatives from Maximus
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Social Media Initiatives from Maximus
National Employment Network Association
Social Media Initiatives from Maximus
National Employment Network Association
Diana Bernardini
Robert Pfaff
Judy Sanderson
Contact Information
NENA's 9th Annual National Training ConferenceNew Orleans, LA
September 2019
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National Employment Network Association
Felix Stump
United State Post Office Contacts:
Jamie Honore
Richard Anderson
Contact Information
