Marketing
-
Upload
tori-benner -
Category
Education
-
view
424 -
download
0
description
Transcript of Marketing
![Page 1: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/1.jpg)
![Page 2: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/2.jpg)
Most of the signs looked like they
were printed straight off of a
computer which looks not only cheap, but also unprofessional.
Signs
![Page 3: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/3.jpg)
Cherish is somewhat hidden in a shopping center and most people have no idea where it is located. A good
idea would be to put a large marquee alongside Southlake
Boulevard.
Marquee
![Page 4: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/4.jpg)
Cherish has one main entrance which is good in this
case because as soon as you walk in, you see the entire
store.
Entrances
![Page 5: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/5.jpg)
Window Displays
The window displays are very appealing because you can see the array of mannequins from a far distance.
![Page 6: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/6.jpg)
Type of Store Layout Used Cherish uses an Angular
Layout in which the store’s products
surround the checkout counter in the middle.
![Page 7: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/7.jpg)
Store’s Interior
Nice environment.
![Page 8: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/8.jpg)
Throughout the store you will find yourself walking on boring, white ceramic tile. This seems cheap to
the customer’s eye.
Floor Covering
![Page 9: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/9.jpg)
Lighting
Cherish does an excellent lighting
with the warehouse style lights along with
lower lights above the clothes.
![Page 10: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/10.jpg)
Although the store is not extremely bright, the shiny
and jeweled clothing make up
for this.
Color
![Page 11: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/11.jpg)
Straight racks, gondola, round
racks, tables, and display
cases.
Store Fixtures
![Page 12: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/12.jpg)
Width of Aisles
As you make your way through the store, you’ll find yourself crammed in some
areas. This makes it somewhat uncomfortable to
browse.
![Page 13: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/13.jpg)
Explanation of interior display was used –
Type of Interior Display
![Page 14: Marketing](https://reader033.fdocuments.us/reader033/viewer/2022061115/54646085af79594f398b641a/html5/thumbnails/14.jpg)
Conforming of the store’s interior to the overall effect
The store’s interior adding to the overall effect is presented well mostly because of the store’s
fixtures display the products nicely.