Marketing 301 Research Class - media.sbu.edumedia.sbu.edu/ateng/RYANMKT301MAR2015FINAL.pdf · March...
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Mary Ellen Ash Reference Librarian March 6, 2015 Marketing 301 Conducting Business Research The Basics
Transcript of Marketing 301 Research Class - media.sbu.edumedia.sbu.edu/ateng/RYANMKT301MAR2015FINAL.pdf · March...
Mary Ellen AshReference Librarian
March 6, 2015
Marketing 301Conducting Business Research
The Basics
Information Needed for Most Marketing Projects
Company Information Mission Statement Major Product Lines SWOT Analysis Industry Trends Competitors External Forces
Today we will cover:
NAICS/SIC Codes Library Databases Company Websites Industry Websites Trends Social Media Library Assistance
What is a NAICs Code?
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
What is a SIC Code?
The Standard Industrial Classification number was replaced by the NAICS code in 1997. Some agencies, like the SEC, still use the SIC code.
How do I find Friedsam Library on the web?
SBU Library Databases
Morningstar to Start
Morningstar
NAICS & SIC Codes - found under company profile
Industry Peers
EBSCO Host
Business Source Complete
Company Profiles
MarketLine Report
SWOT Analysis
ABI/INFORM
Results Using Just NAICS Code
Quick Citation Help --
LexisNexis
Advanced Options –
Worldwide Results --
Business Insights: Essentials
Find your Company’s website --
About Hershey’s
Hershey Brands
Social Responsibility
Nutrition & Well-Being
Company News
Find your Industry Site --
Policy & Regulation
All About Candy
Current Issues
Health & Wellness
2014 Easter Stats
Hershey & Social Media
Pinterest --
Twitter --
YouTube --
LinkedIn --
Analysis of External Marketing Environment
-Social trends-Demographic trends-Economic Factors-Technology-Political/Legal Issues-Competitive Environment
Social and Demographic Trends --
Read the News Every Day --
How do I log in off campus?
Words of advice . . .
Start your assignment early Use more than one database –Morningstar – Ebsco –
ProQuest – Lexis – Gale Look for your industry website Use Social Media Dig for information You can use SBU databases at home over break Ask for help
Need Help?
Talk to your professor Email me at [email protected] Call the Reference Desk (716) 375-2164 Stop by or call for an appointment E-mail the reference staff at [email protected] Ask Us 24/7 - instant online chat help Interlibrary Loan Plassmann Writing Center
