Marketing - 28th November 2017 - Curtin Universitynewitems.library.curtin.edu.au/pdf/21.pdf ·...

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Marketing - 28th November 2017 Brought to you by the Library Business Team, e-mail: [email protected] Unstuck Check availability / 52 ways to get (and keep) your creativity flowing at home, at work & in your studio: Noah Scalin, Voyageur Press: Minneapolis, 2011. Robertson Library Level 4 153.35 SCA

Transcript of Marketing - 28th November 2017 - Curtin Universitynewitems.library.curtin.edu.au/pdf/21.pdf ·...

Marketing - 28th November 2017

Brought to you by the Library Business Team, e-mail: [email protected]

Unstuck

Check availability

/ 52 ways to get (and keep) your creativity flowing at home, at work & in your studio: Noah

Scalin, Voyageur Press: Minneapolis, 2011.

Robertson Library Level 4 153.35 SCA

Marketing - 17th November 2017

Brought to you by the Library Business Team, e-mail: [email protected]

AaramShop.com reinventing the e-grocery wheel in India

Online resource

/ Bikramjit Rishi, Ashish Kapoor and Sameer

Bhatia, Emerald: Bingley, U.K., 2016.

The advertising concept book

Check availability

/ think now, design later : a complete guide to creative ideas, strategies and

campaigns: Pete Barry

Robertson Library Level 2 Reserve 659.1 BAR

ALLISCO

Online resource

/ pricing multiple joint products: Gaganpreet Singh and Neeraj Pandey, Emerald Group

Publishing Ltd.: [Bingley], 2015.

Baby dreams

Online resource

/ pricing for products and apparel: Farzana Quoquab, Fauziah Sh. Ahmad, Nor Hazarina and

Maisarah Ahmad, Emerald: Bingley, U.K., 2016.

Can IKEA adapt its service experience to India?

Online resource

/ Tom McNamara and Irena Descubes, Emerald: Bingley,

U.K., 2016.

The changing dynamics in the worldwide mobile phone market

Online resource

/ creating excellence through innovation

management and collaborative relationships: Pankaj Kumar Medhi and Sandeep Mondal, Emerald Group

Publishing Ltd.: [Bingley], 2015.

Commercialization of the coconut dehusker and defibering machine

Online resource

/ don't lose your courage Md Akhir:

Rozhan Abu Dardak and Farzana Quoquab, Emerald: Bingley, U.K., 2016.

Delhi traffic police

Online resource

/ social media for better traffic management: Anjali Singh, Emerald: Bingley, U.K., 2016.

Design for Behaviour Change

Online resource

/ Theories and practices of designing for change.: Kristina Niedderer

Digitalizing Consumption

Online resource

/ How devices shape consumer culture.: Franck Cochoy

Fastrack

Online resource

/ pushing the boundaries of brand extension: Shekar Prabhakar and Madhavi Lokhande,

Emerald Group Publishing Ltd.: [Bingley], 2015.

Marketing - 17th November 2017

Brought to you by the Library Business Team, e-mail: [email protected]

Footprints in Paradise : Ethnography of Ecotourism, Local Knowledge and Nature Therapies in Okinawa

Online resource

/ Berghahn Books

Future Group's new move

Online resource

/ Big Bazaar Direct: Vinod Kumar and Vandana, Emerald: Bingley, U.K., 2016.

Hyundai Motors India Limited

Online resource

/ positioning towards market leadership: Jyoti Kainth and Tanmay Mathur,

Emerald: Bingley, U.K., 2016.

I cross my heart, hope to live

Online resource

/ LPCI Insurance Company's dilemma in protecting mutual interests in Mexico:

Andree Marie Lopez-Fernandez and Rajagopal, Emerald: Bingley, U.K., 2016.

IFA's expansion in Asia - destination India

Online resource

/ Tripti Ghosh Sharma and Tapabrata Ghosh, Emerald: Bingley,

U.K., 2016.

Improving customer satisfaction by increasing the reach

Online resource

/ Life Insurance Corporation of India: Prashant

Raman, Emerald: Bingley, U.K., 2016.

Innoz technologies

Online resource

/ the powerhouse of innovation: Roma Puri and Amit Kumar, Emerald Group Publishing

Ltd.: [Bingley], 2015.

The journey of Chumbak

Online resource

/ from mail to mall - leveraging social media networks for on-going dialogue with

customers: Chetna Kudeshia and Arun Mittal, Emerald Group Publishing Ltd.: [Bingley], 2015.

KKCL

Online resource

/ exploring growth opportunities: Jyoti Kainth and Gautam Kainth, Emerald Group Publishing

Ltd.: [Bingley], 2015.

Marketing and distribution of tobacco

Check availability

/ study: prepared by the UNCTAD Secretariat, United Nations: [New

York], 1978.

John Curtin PM Library Archival Collection 338.476797 UNI

My experience of laptop purchase

Online resource

/ Sabita Mahapatra and Saumya Sharma, Emerald: Bingley, U.K., 2016.

Marketing - 17th November 2017

Brought to you by the Library Business Team, e-mail: [email protected]

Osklen

Online resource

/ the aesthetics of social change: Kim Poldner, Olga Ivanova and Oana Branzei, Emerald:

Bingley, U.K., 2016.

Pediasure

Online resource

/ children's health problem now a history!: Farah Naz Baig, Emerald: Bingley, U.K., 2016.

PepsiCo MEA

Online resource

/ the role of packaging in brand activation: Melodena Stephens Balakrishnan, Emerald Group

Publishing Ltd.: [Bingley], 2015.

Renault Duster

Online resource

/ dusting away competition or facing a dust storm?: Subhalaxmi Mohapatra and Subhadip Roy,

Emerald Group Publishing Ltd.: [Bingley], 2015.

Research report

Check availability

/ Britain's first no smoking generation.

John Curtin PM Library Archival Collection B 613.85 RES

Revival.

Online resource

/ Rowley.

Reviving heritage brands - the case of Petrodvorets watch factory

Online resource

/ Johanna Frosen and Mikko Laukkanen,

Emerald: Bingley, U.K., 2016.

The service innovation handbook

Check availability

/ action-oriented creative thinking toolkit for service organizations :

templates, cases, capabilities: Lucy Kimbell

Robertson Library Level 6 658.812 KIM

SEWA - competing in the Chikankari market

Online resource

/ Jagriti Mishra, Emerald: Bingley, U.K., 2016.

Social Media Law & Marketing.

Online resource

/ Geoffrey Holland

Strategic management in cartelized environment

Online resource

/ case of Hisham Packaging, Dubai: Mohammed

Laeequddin and K. Abdul Waheed, Emerald: Bingley, U.K., 2016.

Superman and Hulk poster campaign

Check availability

/ prepared by Research Surveys of Great Britain

John Curtin PM Library Archival Collection 613.85 SUP

Tourism

Online resource

/ the business of hospitality and travel: Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor

Marketing - 17th November 2017

Brought to you by the Library Business Team, e-mail: [email protected]

Tourism management

Online resource

/ Stephen J. Page

Understanding the business of global media in the digital age

Online resource

/ Micky Lee and Dal Yong Jin

Veet

Online resource

/ facing a cultural challenge in Pakistan: Saima Husain, Kanza Naheed and Mahrukh Isa, Emerald:

Bingley, U.K., 2016.