Marketing 271-Spring 2016
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Transcript of Marketing 271-Spring 2016
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MKT271 – PRINCIPLES OF MARKETINGPROFESSOR: SUSAN PETERSON
RESEARCH SHORTCUTSLibrary Faculty: Marsha Ballard
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WE’RE STILL HERE!OUR TEMPORARY LOCATION IS THE PERIDOT ROOM
ON THE WEST SIDE OF THE STUDENT CENTER
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RESEARCH ASSISTANCE
Face to face 24/7 chat Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office) Make an appointment:[email protected] Research guide:http://library.scottsdalecc.edu/MKT271_Peterson
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OBJECTIVES
Learn shortcuts to: Correct APA citation format Basic business reference sources that will help
complete your assignment Journal/magazine articles –including OneSearch Newspaper articles Quality Web resources
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CITATION HELP
Get help with APA style citations here
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CHOOSE MKT271 FROM THE CLASS LIST
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MKT 271 RESEARCH GUIDE
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5 marketing environments Competitive Economic Political and Legal Social/cultural Technological
Complete the worksheet and cite sources using correct APA style
SITUATION ANALYSIS
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IBISWORLD
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SCC FULL TEXT DATABASES LexisNexis Business Source Premier Business Abstracts with Full Text National Newspapers -- (Wall Street Journal, Washington
Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic)
Statistical Abstract of the U.S. ValueLine – rates and reports on companies in
terms of their investment potential, but can be used for industry overviews
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LEXISNEXIS
Academic Search—search everywhere Search by subject or topic: News, Legal and
Company Info Sources – use Find or Browse
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BUSINESS SOURCE PREMIER Keyword search
(Basic) Subject search
(Advanced) Company searches Industry searches SWOT Analysis Country Reports Market Research
Reports
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BUSINESS FULL TEXT Advanced Search Features
Use document type to search for corporate profiles or product evaluations
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NATIONAL NEWSPAPERS
National Newspapers – includes the Wall Street Journal and the New York Times Advanced search –
Corporate/Org and NAICS search options
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STATISTICAL ABSTRACT OF THE U.S.
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ARIZONA ECONOMICS Arizona Department of Commerce:
Arizona Prospector Arizona Chamber of Commerce:
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POLITICAL, LEGAL, REGULATORY ENVIRONMENT Thomas – index to U.S. government
publications/records Food and Drug Administration
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SOCIAL/CULTURAL ENVIRONMENT Sperling’s Best Places – provides data on
thousands of metro areas, cities, and neighborhoods.
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THANK YOU FOR YOUR ATTENTION
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