MARKETING 101SPRING 2012 (late start 3-19)

INSTRUCTOR: Hilary Hawk, JD, MBA Office Phone: 349-7521

RATIONALE FOR THE COURSE:This is an introductory course in the exciting field of marketing designed to provide students an opportunity to learn marketing terminology and to understand the interrelatedness of the various marketing functions within the larger field of business.

COURSE DESCRIPTION: This course introduces the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

PREREQUISITES:Credit level RDG 032 Minimum Grade of C* or SAT Critical Reading 420 or COMPASS Reading 80 or ACT Reading 17 or ASSET 42 or Credit level ENG 155 Minimum Grade of C or ACT English 17 or Credit level RDG 101 Minimum Grade of C or Credit level ENG 100 Minimum Grade of C or Credit level ENG 101 Minimum Grade of C

REQUIRED MATERIALS:Textbook: MKTG 5 by Lamb, Hair, McDaniel; Published by South-Western Cengage Learning.

ADDITIONAL REQUIREMENTS:Basic writing supplies, computer access either on or off campus.

TEST REQUIREMENTS:All of the course grade for this class is dependent on your scores from the seven unit exams. All of these are due on consecutive Sunday nights, starting March 25th. The exams are due at midnight on those respective dates, and due to the accelerated (7 week) nature of the course, may not be made up or taken by you later than the due date for any reason. You may, however, take any of the tests early. The exams are timed; you will have two hours to complete each of them. They are available in D2L under “quizzes”. Please contact the help desk prior to the exam deadline if you are unfamiliar with D2L operations.

TECHNICAL REQUIREMENTS:Elementary computer skills.

STUDENT COURSE LEARNING OUTCOMES1. Demonstrate mastery of marketing terminology. 2. Define marketing. 3. Relate marketing processes to business operation. 4. Compare and contrast the four P’s of marketing. 5. Evaluate a marketing mix for target market segmentation.

6. Contrast marketing for consumers versus organizational customers. 7. Compare and contrast various Channel opportunities.

Course OutlineChapters 1, 2, 3, 4 and 5 introduce the course and give a general idea of how the business world utilizes marketing. The unit introduces the world of marketing. Unit exam #1 Chapters 1-5 – due 3/25 11:59PM

Chapters 6, 7, 8 and 9 focus on analyzing marketing opportunities including the consumers and businesses. Who are they and why we care about what they want and perceive. Additionally, we look at improving decisions with good information. Unit exam #2 Chapters 6-9 - due 4/1 11:59PM

Chapters 10, 11, 12, 13, 14 and 15 examine product and distribution decisions, how successful organizations use product placement and channel systems to their advantage. We will look at the different options available for placement and delivery of our product/service along with the different entities involved. Unit exam #3 Chapters 10-11-12 due 4/8 11:59PMUnit exam #4 Chapters 13-14-15 due 4/15 11:59PM

Chapters 16, 17, 18, 19, and 20 looks at marketing promotion and communications strategies.. Here we examine integrated promotional initiatives and advertising. Also the important area of pricing is covered dealing with different objectives and processes. Unit exam #5 Chapters 16-17-18 due 4/22 11:59PMUnit exam #6 Chapters 19-20 due 4/29 11:59PM Chapters 21 and 22, explores Technology driven marketing with customer relationship management and social media and marketing.

Unit exam #7 Chapters 21-22 due 5/6 11:59PM

EVALUATIONUnit exams 100%

GRADING SYSTEM:Basis of final grade: 90%-100%=A; 80%-89%=B; 70%-79%=C; 60%-69%=D;