Marketers That Matter Cisco Live 2013
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Transcript of Marketers That Matter Cisco Live 2013
Cisco Live 2013“Redefining the Customer Experience”
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Demographic & Core Event Customer Testimonial
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ADVANCE . . Brand, Strategies, Priorities
“More than just an event, it is a whole experience”
“Keynotes are amazing and world of solutions is one of the best”
“The most informative and customizable training event in the industry”
“Definitely a best of breed event”
“It’s motivating, engaging and a TRUE learning experience!”
INNOVATE..in the delivery of global customer and partner loyalty experiences
AMPLIFY . . Voice & Share in market
INSPIRE . . Customers, Partners into deeper relationships & loyalty with Cisco
“Fantastic job! Amazing products and vision”
“Best use of your training budget..It paid for itself in the first hour”
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Cisco Live 2013Record Scores in Every Category!
In-Person & Online Engagement
Product Awareness & Familiarity
Message Impact
Satisfaction & Relationships
World of Solutions & Cisco Campus
Social Media , Cisco on Cisco,
Business Impact
Education & Training
Customers Satisfaction: 4.65
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20,000 Registered: +18% year over year
Record In Person Attendance
Net Promoter score: 75% (+3)Average for Industry/Proprietary events is 30-40%
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Nearly 1.5M total impressionsQualified Page Views – 135,000Educate & Excite Channels: 100 hours of broadcasting and 600 sessions recorded on-demand
Extending Reach Online
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“I believe Cisco's leadership has their finger on the pulse of IT technology. Well done!”
John Chambers Keynote: 4.71 Satisfaction Score
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#CLUS “Trended” nationally twice during Cisco Live – only second time ever for Cisco#CLUS mentioned over 46k times, +100%Social Media Hub team drove 1700+ engagements, 40M impressions
Social Media Reach and Impact
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Purchase Plans:9 out of 10 are serious buyers
• Likely to purchase Cisco products, services, solutions as a result of attending Cisco Live98%
• Have specific Cisco product or service purchase plans as a result of attending Cisco Live87%
• Now interested in product/service they were not aware of prior to Cisco Live.64%
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Messaging: 41 Point Lift in Internet of Everything Familiarity
After the Event
Before the Event
0%10%
20%30%
40%50%
60%70%
80%90%
100%
FamiliarExtremely/very familiar
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51%
92%
A7A63102
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Awareness & Relevance Customer Testimonial
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Product Familiarity: More than 20% lift in product familiarity across multiple categories pre- to post-event
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Relationships & Loyalty
Loyalty–88% are Pro Cisco –49% are Evangelists (record high)–97% are likely to recommend Cisco Live (47% extremely likely)Value of Cisco Live–93% extremely/very valuable – up from 90% (13 point increase in extremely valuable)
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Revenue Marketing: Top Performing Program
Cisco Live 2013 lead management pilot program out-performed other marketing activities in all key categories
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Education & Training The #1 reason customers attend
BREAKOUTS
58,091 total attended: +33.6%4.51 overall; 4.42 in 2012
New! EMPOWERED WOMEN’S NETWORK
4.89 overall; 245 attendees
Table Topics, Tech Solutions Clinics, Meet the Engineer, WISP, SPP, Tech Seminars, Labs
All increased attendance and overall scores
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75% intend to take direct action with Partners as a result of attending
70% partners re-signed onsite for 2014
2014 Diamond sponsorships SOLD OUT
World of Solutions Showcasing the Partner ecosystem
Cisco Campus – Vision, Strategy & ProductsCome to life!
83% rated Campus above average or excellent
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69% watched a demo
63% talked to a Cisco rep
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Innovate: Cisco on Cisco
Bandwidth consumption doubled year over yearLargest consumption Century Link has ever seen 13,000 concurrent wireless connections20,000+ users40,000 unique devices500 Cisco access points
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Cisco Kiosks: 78% satisfied or very satisfiedConference information, agenda, maps, live agents, throughout the environment
Innovate: Cisco on Cisco
Cisco TelePresence captures 600 sessions, audio, video, slides
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“Cisco’s momentum appears to be growing… The “social feed” carried references throughout the day to Cisco “Just getting It”- Goldman Sachs
Media & Analyst Platform
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Awareness & Relevance Additional Results
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“Excellent vendor and Cisco partner relationship building opportunities”
“Excellent conference that will provide professional and personal growth and adds business value”
“brings a new vision to your decision if considering Cisco”
“Excellent event that allows direct access to a lot of extremely good Cisco employees”
“Good place to see solution or technology that I would not have thought while evaluating an architecture”
“One stop shop for leading edge products”
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“[Cisco Live] was a great experience and for anyone in the IT field it is a must attend.”
“Truly Amazing”
© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public
Awareness & Relevance Customer Testimonial
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“Cisco Live is like Space Camp for adults. Once you have been there, coming back to normal life is difficult . . .”Jonathan Davis