Market yourself without selling your soul

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Market Yourself Without Selling Your Soul The practicalities of presenting the authentic you. Michelle Hunter

Transcript of Market yourself without selling your soul

Page 1: Market yourself without selling your soul

Market Yourself Without Selling Your Soul

The practicalities of presenting the authentic you.

Michelle Hunter

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“… success and likeability are positively correlated for men, and negatively correlated for women…”

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Plan of Action

• Convince audience of value of

self-branding

• Excite audience about self-

branding

• Offer tips for actually doing it

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What does “Self-Marketing” look like?

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“Self-branding … is more about internal awareness and your external behaviour – not about marketing anythingexcept you in your daily attitudeand behaviour.”

Sherven, J. (2016)

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Getting Ahead

• Be professionally proactive during studies• Know your stuff• External appearance + personal

relationships

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1986 1991 1998 2003 20080%

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Importance of external appearance at work, according to women in

business

Source: Bischoff, S. (2010) Wer Führt (die)Zunkunft? Männer und Frauen in Führungspositionen der Wirtschaft in Deutschland - die 5. Studie

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“It is not just about wearinga new dress ora new suit, but having a certain appearance and a certain charisma.

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How to Never Get Recognition

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10%

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Get Recognition

IMAGE

PERFORMANCE

EXPOSURE

Coleman, H.J. (

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This is what I did

• Signed up with social media networks• Created business cards• Joined network groups• Participated in network groups!• Spoke at conferences• Wrote articles • Said yes to things that scared me

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In Summary

• What have you got going for you?

• Who have you got going for you?

• How do you want to be seen?

• Just do it!

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