Adding Dynamic Content to your Joomla Website - Make your Website Dance
Market Your Website - 20 Ways to Market Your Website - SproutSpire
-
Upload
carlie-hamilton -
Category
Business
-
view
320 -
download
1
Transcript of Market Your Website - 20 Ways to Market Your Website - SproutSpire
Comment On Other Blogs Authority Sites In Your Niche o Try and comment first/near the top o Add value o Insert a link to a highly related page on your site
Emerging Sites In Your Niche o Building relationships o More likely to engage on your website o More likely to promote your website o Establish joint ventures etc.
Active on forums o Add your link in your signature o Targeted traffic to your niche o Great for networking
What To Do o Add value to the forum, rather than self promotion o Only link to your site in a post if it is highly relevant to topic o Post highly regarded information so you are seen as an expert
Stumble Upon o High amount of traffic o High bounce rate o Not as targeted
Stumble Upon is a bit like a monkey throwing poo at a wall - you’re just hoping some will stick
Search Engine Optimisation o People find you! o Optimise your website
o Add your website sitemap to Google Webmaster Tools o Make sure your pages are formatted for Search Engines o Each page should target a different key word
Social Media o Expose your brand o Networking o Don’t forget the social in social media
It’s not all about you. Try the 80/20 rule o 80% Sharing and communicating with
others o 20% Self promotion
Do you need to be on every social media platform? o Select a 1-3 and do them well
Create A Blog o Search engines love blogs – lots of fresh content o Write good content – solve problems o Don’t just pitch your business o Create a community & respond to comments
Write Beginner’s Guides/How To o Help people in your niche o People often search for this kind of content o Create timeless content o Other people link to these in social media
Create Video o Youtube is a massive search engine o Video is popular and highly sharable o Increase the value of how to guides
You can use programs to capture your screen, or use a camera to record yourself
Create Audio o Itunes is another valuable search engine o Talk about your niche o Help others or just be entertaining
All you need to get started is a cheap microphone
Guest Author o Write for other websites o Make sure your content is top notch – even better than
you usually produce o Make the topic targeted to the other website, while still
relating to your own
Answer Questions o Answer people’s questions on Question websites
related to your niche. Yahoo Answers is an example o Only link to your website if it is applicable or you may be
banned o Present yourself as an expert people can trust
Rating Websites o Add links to your quality resources and posts on a rating
website. o Make sure to comment and vote on resources that
aren’t your own, and provide links to pages that aren’t your own. People will come to trust you and the links you post as quality.
Give Something Away o Create something of high value and give it away on your
website o If it is of value, people will link to it on their websites
and social media
Give Large Discounts o Use a website like Living Social and give a large discount
on one of your products o Make sure your service and the experience is
exceptional so that people come back to you again
Get on Google Places o When people local to you search for something related
to you, you are far more likely to come first in their search results
Speak at conferences o People will see you as an expert o Send targeted traffic to your website o Create opportunities where people come to you
Network at meetups o Go to local meetups and networking events o Go to conferences as a guest o Create business relationships, friendships, and
opportunities
Create An Affiliate Program o People will market your product for you o The more generous you are, the more people will
promote your product
Get attention from the press o Create a press release o Use a service like source bottle to get out there o Create a rapport with local journalists o Contact them with a unique angle on a story
Cold Email o Email people in your niche o Experts or potential clients o Don’t ask for something for yourself or promote
yourself o Try and provide value to them, such as help them with a
problem they are having
Brought to you by sproutspire Helping you grow your online presence
Website: http://www.sproutspire.com Email: [email protected]
/SproutSpire
Find more great resources for your business at SproutSpire.com/blog
Follow, like and
comment! Carlie Hamilton