Market your content as you would a product
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Transcript of Market your content as you would a product
![Page 1: Market your content as you would a product](https://reader036.fdocuments.us/reader036/viewer/2022070319/55856aded8b42a3d2c8b458d/html5/thumbnails/1.jpg)
Think About This: “Market” Your Content as
You Would a Product
Social Media Education, Training & Support
www.mysocialintelligence.com
![Page 2: Market your content as you would a product](https://reader036.fdocuments.us/reader036/viewer/2022070319/55856aded8b42a3d2c8b458d/html5/thumbnails/2.jpg)
Your introduction should be tailored to prick up the “ears” of your target
audience.
Window Dressing!
@ 2013 Social Intelligence Limited
![Page 3: Market your content as you would a product](https://reader036.fdocuments.us/reader036/viewer/2022070319/55856aded8b42a3d2c8b458d/html5/thumbnails/3.jpg)
“Sell” To Different Customers
@ 2013 Social Intelligence Limited
![Page 4: Market your content as you would a product](https://reader036.fdocuments.us/reader036/viewer/2022070319/55856aded8b42a3d2c8b458d/html5/thumbnails/4.jpg)
‘Identify BOB’
@ 2013 Social Intelligence Limited
When you want to reach a specific audience – it helps if you really nail who that person is: age, demographic, interests, profession, etc.
![Page 5: Market your content as you would a product](https://reader036.fdocuments.us/reader036/viewer/2022070319/55856aded8b42a3d2c8b458d/html5/thumbnails/5.jpg)
Remember To Write Adult To Adult
@ 2013 Social Intelligence Limited
Make sure that you are angling your content so that if anyone else picked it up – they would “get” what you are saying.
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Target a Specific Audience
@ 2013 Social Intelligence Limited
When you close off the blog post include an invitation for someone in a situation such as the one you describe in your piece to contact you.
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Thanks for watching the quick share of this post...
@ 2013 Social Intelligence Limited
Want to read the full blog post with all our guidance?
You can read it here: The Social Intelligence Blog
Meet the author:Shelley Rostlund
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Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!
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