Market Within A Market Report - April

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$2,686,194

$533

14.0

17.0

179.0

83.1

8.2

9.50%

$1,060,000

$946

15.0

12.0

117.0

75.8

7.8

10.26%

-60.5%

77.5%

7.1%

-29.4%

-34.6%

-8.7%

-5.2%

8.0%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Month’s supply of Inventory……….…

Percent Under Contract ………….……









$980,000

$498

15.0

11.0

103.0

65.9

7.3

10.68%

$891,500

$430

18.0

15.0

69.0

56.4

2.9

21.74%

-9.0%

-13.7%

20.0%

36.4%

-33.0%

-14.4%

-59.7%

103.6%

BEVERLY CENTER – MIRACLE MILE SFR

















$497,000

$333

3.0

3.0

37.0

37.3

9.7

8.11%

$501,400

$478

2.0

7.0

24.0

56.3

1.7

29.17%

0.09%

43.5%

-33.3%

133.3%

-35.1%

50.8%

-82.3%

259.7%

BEVERLY CENTER – MIRACLE MILE CONDO

















$3,450,000

$1,015

15.0

13.0

154.0

84.0

9.7

8.44%

$4,675,000

$904

11.0

11.0

133.0

47.1

9.5

8.27%

35.5%

-10.9%

-26.7%

-15.4%

-13.6%

-43.9%

-1.5%

-2.0%

BEVERLY HILLS SFR

















$640,000

$361

4.0

7.0

97.0

84.6

11.6

7.22%

$1,055,000

$1,217

5.0

12.0

82.0

67.3

5.0

14.63%

64.8%

237.1%

25.0%

71.4%

-15.5%

-20.4%

-56.8%

102.8%

BEVERLY HILLS CONDO

















$3,350,000

$761

11.0

8.0

182.0

117.4

19.2

4.40%

$2,050,000

$650

17.0

19.0

135.0

65.8

5.2

14.07%

-38.8%

-14.6%

54.5%

137.5%

-25.8%

-43.9%

-72.9%

220.2%

BEVERLY HILLS P.O. SFR

















$799,000

$480

9.0

21.0

85.0

47.1

2.6

24.71%

$965,000

$483

13.0

11.0

54.0

55.2

3.5

20.37%

20.8%

0.6%

44.4%

-47.6%

-36.5%

17.2%

37.9%

-17.5%

BEVERLYWOOD SFR

















$2,195,000

$816

25.0

17.0

165.0

55.7

7.7

10.30%

$1,565,000

$748

25.0

22.0

149.0

73.2

4.9

14.77%

-28.7%

-8.3%

0.0%

29.4%

-9.7%

31.4%

-36.3%

43.3%

BRENTWOOD SFR

















$591,250

$412

10.0

13.0

137.0

56.6

8.2

9.49%

$530,000

$381

15.0

12.0

73.0

52.2

4.0

16.44%

-10.4%

-7.5%

50.0%

-7.7%

-46.7%

-7.9%

-50.9%

73.2%

BRENTWOOD CONDO

















$1,995,000

$455

3.0

2.0

36.0

135.5

15.0

5.56%

$785,000

$315.09

17

65

104

83

2.3

30.0%

-60.7%

-30.7%

466.7%

3150.0%

188.9%

-38.7%

-84.4%

440.0%

CALABASAS SFR

















$300,000

$233

1.0

2.0

3.0

51.5

NA

66.67%

$310,000

$235.09

5.0

13.0

6.0

90.0

NA

66.67%

3.3%

0.9%

400.0%

550.0%

100.0%

74.8%

%

0.0%

CALABASAS CONDO

















$1,270,000

$495

6.0

7.0

37.0

26.4

3.7

18.92%

$1,280,000

$519

8.0

7.0

28.0

42.9

2.7

25.0%

0.8%

4.8%

33.3%

0.0%

-24.3%

62.2%

-26.9%

32.1%

CHEVIOT HILLS-RANCH PARK SFR

















$745,000

$449

11.0

11.0

67.0

41.9

4.2

16.42%

$534,500

$463

8.0

15.0

53.0

22.9

1.9

28.30%

-28.3%

3.1%

-27.3%

36.4%

-20.9%

-45.4%

-53.8%

72.4%

CULVER CITY SFR

















$286,500

$299

6.0

15.0

92.0

100.2

4.9

16.30%

$270,000

$250

11.0

26.0

50.0

50.0

0.9

52.0%

-5.8%

-16.4%

83.3%

73.3%

-45.7%

-50.1%

-81.8%

218.9%

CULVER CITY CONDO

















$144,000

$119

5.0

8.0

45.0

49.2

4.4

17.78%

$125,000

$129

3.0

4.0

23.0

26.0

4.5

17.39%

13.2%

8.4%

-40.0%

-50.0%

-48.9%

-47.2%

2.9%

-2.2%

DOWNTOWN SFR

















$304,500

$326

21.0

20.0

209.0

114.7

8.7

9.57%

$380,000

$379

27.0

42.0

124.0

41.5

1.6

33.87%

24.8%

16.3%

28.6%

110.0%

-40.7%

-63.8%

-81.6%

254.0%

DOWNTOWN CONDO

















$1,115,000

$400

4.0

6.0

86.0

120.3

12.8

6.98%

$927,000

$333.91

42.0

105.0

84.0

74.0

3.4

19.67%

-16.9%

-16.5%

950.0%

1650.0%

-2.3%

-38.5%

-73.4%

182.0%

ENCINO SFR

















$145,000

$185

3.0

20.0

%

$185,000

$173.51

18.0

49.0

32.0

99.0

4.0

20.0%

27.6%

-6.2%

500.0%

%

60.0%

%

%

%

ENCINO CONDO

















$940,000

$437

23.0

19.0

155.0

46.1

6.4

12.26%

$912,500

$415

22.0

23.0

111.0

67.3

3.1

20.72%

-29.0%

-5.0%

-4.3%

21.1%

-28.4%

46.0%

-50.8%

69.0%

HANCOCK PARK-WILSHIRE SFR

















$450,000

$263

1.0

1.0

26.0

6.0

24.0

3.85%

$805,000

$580

2.0

7.0

20.0

38.7

1.4

35.0%

78.9%

120.5%

100.0%

600.0%

-23.1%

545.2%

-94.0%

810.0%

HOLLYWOOD SFR

















$360,000

$438

4.0

4.0

79.0

121.8

16.2

5.06%

$443,000

$368

8.0

12.0

70.0

31.2

3.5

17.14%

23.1%

-16.0%

100.0%

200.0%

-11.4%

-74.4%

-78.5%

238.6%

HOLLYWOOD CONDO

















$782,500

$346

10.0

6.0

91.0

82.7

12.8

6.59%

$1,205,000

$457

7.0

10.0

59.0

46.2

4.4

16.95%

54.0%

32.1%

-30.0%

66.7%

-35.2%

-44.1%

-65.7%

157.1%

HOLLYWOOD HILLS EAST SFR

















$735,000

$472

15.0

11.0

97.0

42.0

7.5

11.34%

$1,050,000

$476

11.0

23.0

77.0

23.5

2.0

29.87%

42.9%

0.8%

-26.7%

109.1%

-20.6%

-44.1%

-73.8%

163.4%

LOS FELIZ SFR

















$410,000

$275

2.0

1.0

15.0

40.0

13.0

6.67%

$289,000

$343

3.0

2.0

10.0

95.0

3.0

20.0%

-29.5%

24.7%

50.0%

100.0%

-33.3%

137.5%

-76.9%

200.0%

LOS FELIZ CONDO

















$1,512,500

$553

10.0

10.0

298.0

200.4

26.1

3.36%

$1,355,000

$494

9.0

20.0

228.0

96.0

8.8

8.77%

-10.4%

-10.7%

-10.0%

100.0%

-23.5%

-52.1%

-66.1%

161.4%

MALIBU SFR

















$1,600,000

$1,235

1.0

2.0

110.0

178.5

50.0

1.82%

$6,749,500

$2,192

8.0

9.0

90.0

175.1

7.8

10.0%

321.8%

77.5%

700.0%

350.0%

-18.2%

-1.9%

-84.4%

450.0%

MALIBU BEACH SFR

















$1,545,000

$403

4.0

2.0

44.0

17.5

18.0

4.55%

$1,375,000

$486

6.0

4.0

33.0

22.8

6.5

12.12%

-11.0%

20.6%

50.0%

100.0%

-25.0%

30.0%

-63.9%

166.7%

MARINA DEL REY SFR

















$605,000

$412

15.0

16.0

229.0

59.2

12.2

6.99%

$605,000

$382

18.0

32.0

161.0

89.2

3.6

19.88%

0.0%

-7.3%

20.0%

100.0%

-29.7%

50.6%

-70.4%

184.5%

MARINA DEL REY CONDO

















$271,000

$197

14.0

12.0

138.0

54.4

9.5

8.70%

$299,000

$209

13.0

19.0

76.0

66.8

2.4

25.0%

10.3%

6.1%

-7.1%

58.3%

-44.9%

22.7%

-74.5%

187.5%

MID LOS ANGELES SFR

















$610,000

$218

3.0

4.0

35.0

35.2

6.0

11.43%

$410,000

$159

1.0

4.0

25.0

27.2

4.2

16.0%

-32.6%

-27.1%

-66.7%

0.0%

-28.6%

-22.7%

-29.2%

40.0%

MID WILSHIRE SFR

















$1,845,000

$709

21.0

20.0

196.0

63.5

8.1

10.20%

$2,650,000

$734

19.0

24.0

145.0

51.5

4.4

16.55%

43.6%

3.5%

-9.5%

20.0%

-26.0%

-18.8%

-45.5%

62.2%

PACIFIC PALISADES SFR

















$687,500

$508

24.0

20.0

104.0

36.9

4.0

19.23%

$695,000

$493

20.0

24.0

80.0

30.9

2.1

30.0%

1.1%

-3.0%

-16.7%

20.0%

-23.1%

-16.3%

-47.9%

56.0%

PALMS – MAR VISTA SFR

















$1,400,000

$656

25.0

11.0

123.0

123.6

9.7

8.94%

$1,725,000

$810

21.0

19.0

107.0

30.1

3.9

17.76%

23.32%

23.5%

-16.0%

72.7%

-13.0%

-75.7%

-59.4%

98.6%

SANTA MONICA SFR

















$505,000

$596

29.0

26.0

220.0

555

6.8

13.18%

$645,000

$579

35.0

40.0

147.0

58.2

2.1

23.81%

27.7%

-2.9%

20.7%

53.8%

-33.2%

4.9%

-69.2%

80.6%

SANTA MONICA CONDO

















$625,000

$416

9.0

12.0

117.0

49.3

7.8

10.26%

$697,000

$357

50

129

133

72

2.2

29.11%

11.5%

-14.2%

455.6%

975.0%

13.7%

46.0%

-72.2%

183.9%

SHERMAN OAKS SFR

















$399,500

$280

4.0

4.0

40.0

52.8

9.0

10.0%

$275,000

$223.76

20.0

86.0

43

122.0

13.0

6.25%

-31.2%

-20.1%

400.0%

2050.0%

7.5%

131.1%

44.4%

-37.5%

SHERMAN OAKS CONDO

















$600,000

$428

15.0

18.0

116.0

43.1

4.8

15.52%

$620,000

$422

17.0

26.0

80.0

55.4

2.0

32.50%

3.3%

-1.4%

13.3%

44.4%

-31.0%

28.6%

-59.4%

109.4%

SILVER LAKE – ECHO PARK SFR

















$905,000

$495

5.0

8.0

74.0

69.4

7.6

10.81%

$905,000

$433.3

27.0

57.0

77.0

98.0

3.7

20.69%

0.0%

-12.5%

440.0%

612.5%

4.1%

41.2%

-51.9%

9.88%

STUDIO CITY SFR

















$499,000

$324

3.0

2.0

31.0

18.0

12.5

6.45%

$378,000

$268.47

17.0

26.0

22.0

100.0

2.5

26.67%

-24.2%

-17.1%

466.7%

1200.0%

-29.0%

455.6%

-80.0%

313.3%

STUDIO CITY CONDO

















$1,421,000

$608

26.0

29.0

327.0

87.8

9.2

8.87%

$1,394,000

$580

32.0

31.0

277.0

54.5

6.5

11.19%

-1.9%

-4.6%

23.1%

6.9%

-15.3%

-37.9%

-29.1%

26.2%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR

















$448,698

$745

9.0

5.0

51.0

39.0

9.0

9.80%

$440,000

$343

3.0

5.0

33.0

46.0

4.4

15.15%

-1.9%

-54.0%

-66.7%

0.0%

-35.3%

17.9%

-51.1%

54.5%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO

















$1,360,000

$445

4.0

8.0

77.0

95.1

7.8

10.39%

$505,000

$543

4.0

10.0

67.0

75.1

4.8

14.93%

62.9%

22.0%

0.0%

25.0%

-13.0%

-21.1%

-38.1%

43.7%

TOPANGA SFR

















$740,000

$507

17.0

13.0

125.0

85.0

7.8

10.40%

$945,000

$713

17.0

16.0

92.0

62.8

4.1

17.39%

27.7%

40.6%

0.0%

23.1%

-26.4%

-26.1%

-47.7%

67.2%

VENICE SFR

















$965,000

$465

5.0

3.0

36.0

29.7

8.3

8.33%

$1,042,500

$499

2.0

2.0

21.0

98.5

7.0

9.52%

8.0%

7.3%

-60.0%

-33.3%

-41.7%

232.0%

-16.0%

14.3%

VENICE CONDO

















$1,175,000

$635

9.0

7.0

65.0

95.1

7.0

10.77%

$761,000

$534

8.0

14.0

50.0

31.7

1.9

28.00%

-35.2%

-15.9%

-11.1%

100.0%

-23.1%

-66.7%

-72.4%

160.0%

WEST HOLLYWOOD SFR

















$537,500

$430

28.0

30.0

255.0

80.3

6.6

11.76%

$410,000

$392

21.0

40.0

156.0

73.5

2.2

25.64%

-23.7%

-8.8%

-25.0%

33.3%

-38.8%

-8.6%

-66.8%

117.9%

WEST HOLLYWOOD CONDO

















$801,550

$389

2.0

8.0

44.0

41.8

4.2

18.18%

$500,000

$407

2.0

6.0

31.0

42.5

3.8

19.35%

-37.6%

4.6%

0.0%

-25.0%

-29.5%

1.8%

-9.8%

6.5%

WEST LOS ANGELES SFR

















$699,000

$390

19.0

17.0

87.0

53.6

3.6

19.54%

$614,950

$427

14.0

13.0

49.0

26.9

2.3

26.53%

-12.0%

9.5%

-26.3%

-23.5%

-43.7%

-49.8%

-36.7%

35.8%

WESTCHESTER SFR

















$215,000

$193

1.0

2.0

23.0

64.0

9.5

8.70%

$248,264

$181

2.0

1.0

14.0

67.0

12.0

7.14%

15.5%

-6.2%

100.0%

-50.0%

-39.1%

4.7%

26.3%

-17.9%

WESTCHESTER CONDO

















$1,872,000

$580

3.0

10.0

89.0

9.3

7.0

11.24%

$1,245,000

$562

17.0

14.0

77.0

27.8

3.9

18.18%

-33.5%

-3.1%

466.7%

40.0%

-13.5%

198.8%

-44.9%

61.8%

WESTWOOD – CENTURY CITY SFR

















$575,000

$426

39.0

35.0

406.0

60.7

9.5

8.62%

$578,000

$451

35.0

45.0

291.0

70.1

4.7

15.46%

0.5%

5.9%

-10.3%

28.6%

-28.3%

15.6%

-50.3%

79.4%

WESTWOOD – CENTURY CITY CONDO

















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

Market Within A Market Report - April

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Transcript of Market Within A Market Report - April