Market the Small Business

Market Skimming Market Penetration Target Return Going Rate Perceived Value / Image Pricing

Product Line Pricing Loss Leader Pricing Discount Pricing Distress Pricing Differential Pricing

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Nature of your business Image – of area and your business

image Size of location – ensure it will not

limit your potential Council Zoning Security Costs – set up and ongoing Passing traffic Parking Amenities Proximity to customers Proximity to Competitors Visibility

Proximity to public transport Proximity to suppliers Time Management Personal vs. business – ability

to separate both when working from home

Professionalism – perceived and real

Proximity to support services Interruptions Distractions Procrastination

Some of the fundamentals in considering where to locate Some of the fundamentals in considering where to locate your business include - your business include -

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Distribution is the method by which your products or services get to the customer.

Do they expect to come to you or Do they expect you to come to them? The distribution level that you select will depend upon – The location of your customers The nature of your products or services Your target market The volume of sales you project or need The availability of agents to represent you The pricing structure of your products or services

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Direct Distribution (also know as Single level Distribution) is where Farmer Brown sells direct to the customer (no middle men). He could do this by setting up a stall on the road so that passers by can purchase corn by the cob.

Farmer Brown

Customer

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Indirect Distribution (also known as Multi level distribution) is where Farmer Brown sells to an intermediary as shown in the diagram below

Sales Agent

Farmer Brown

Manufacturer

Wholesaler

Retailer

Customer Page 43