MARKET SURVEY ON HEALTH FOODS

Anas Ejaz Shaikh13FET1006

Introduction• According to the World Health Organisation,

30% of the food in developing countries perishes due to the lack of packaging. 

• Packaging saves ten times more waste than it creates.

• Food consumption patterns and preferences are undergoing significant changes all over the world.

• Due to A. an ever-evolving lifestyle, B. a growing awareness of quality, and C. the increasing incidence of food-heart-

related diseases like diabetics, and obesity

consumers worldwide are showing an interest in a preventive lifestyle rather than a curative approach.

• ‘Eat Healthy, Live Healthy’ is the widely accepted mantra for living a good life in today’s times.

• Health care products contribute to 9% of folding carton packages.

Breakfast Cereals

Advantagesof

having breakfast

Metabolism

Memory

Absence of

Fatigue

Immunity

Breakfast Cereal Market Scenario• Total cereal market in India is around Rs

600 crore | Oats market is small at Rs 120 crore.

• The bulk of the breakfast cereal market is made of cornflakes, a Rs 400-crore segment, growing at a healthy 20 per cent yearly.

• There are more than 50 regional players in the segment apart from major players like Kellogg’s, PepsiCo’s Quaker Oats, Bagrry’s, etc.

• Competition can also be expected from other FMCG chains

• e.g. Ready-to-Eat players like Britannia with its range of ready-to-cook upmas, porridge, and pohas under the Healthy Start brand.

• Oats—a grain that is still considered horse feed in some parts of the world including pockets in India—has already emerged a popular breakfast cereal on the back of increasing demand for health food in metros and big cities.

• Tamil Nadu accounts for 40 per cent of the oats consumption in the country. Further, South India contributes 80 per cent to the oats market.

33%

25%15%

14%

7% 5% 1%

Global Market Share

Kellogg'sGeneral Mills PostPrivate labels Quaker OatsMalt-O-MealOther

Published: 2013-01-05  Author: Foodmate team  

2010 DuPont Awards for Packaging Innovation SILVER WINNERA common problem for cereal makers : Off-gassing of corn flakes and need for oxygen barrier.Kellogg solved the problem in the Indian local market where high humidity is an issue through a metallized film laminate with a oxygen barrier.Moisture in the pack is pulled into the polypropylene sealant.This was a cost effective solution.

 Very convenient to handle while packaging, loading and unloading. Better printing and graphics capabilitiesAvailable in various shapes, sizes, designs and colorsCompletely recyclable in nature that makes them eco-friendly.Cheap and highly affordable

Cardboard cylinder with two form lid consisting of Aluminium foil and plastic cover

 A cardboard cylinder, with a removable cap/measuring cup and transparent side panel give off an almost futuristic aesthetic.

More consumer friendlyLimits of use can be measuredEasily recyclable

Variety pack consists of 5 Small 135gm metallized laminate packetsHowever once opened they need to be consumed completely otherwise they spoil.This problem is solved by use of Ziplock bags made from same material.

Nylon Net used for packing

With the Fundoo ball packaging, the excitement has hit the roof this time. Now when kids buy a pack of Kellogg’s Chocos, they get a bouncy Fundoo ball to play with, along with a pack of Kellogg’s Chocos to munch on and a freebie toy to build their collections.

Plastic cup with cover of plastic over foil

Easy to open container.The size is suitable for a small serving.Plastic is a veratile material & can be given any shape, form and printed

A polythene bag used for packaging

1 kg Plastic jar

Transparency to the consumers regarding quality of the productHowever prone to mechanical damage

Free from mechanical damageReusable Recyclable to some extent

Secondarily packaged Breakfast cereals

Kellogg’s Lip Balm

Olive- The health fruit• Beside providing energy, olives compose

of significant amounts of plant-derived anti-oxidants, minerals, phyto-sterols, and vitamins that pose a positive health effect

• Olive cultivation has now spread to many new places in the world including India.

• The company Rajasthan Olive Cultivation Ltd (ROCL) is a 3-way collaboration between the Rajasthan State Agriculture Board, Plastro Plasson of Pune and Indolive Ltd, all of which have equal shares.

• Rajasthan is the leading state for this cultivation in the country and other states have taken nearly 10 lakh olive plants from it

• The current production of Olives, which have immense benefits for health, in Rajasthan is around 100-110 tonnes annually and expected to grow dna Sept 24, 2014

 light in weight good shock absorption capacitycorrosion resistant and chemically inerteasily moulded and have excellent finishingOdourless unbreakable

Plastic cups with foiled cover packed in cardboard boxes

Glass bottles with metal lids

Impermeable to air , therefore no oxidation to contentsLong shelf lifeEasily sterilisedAlmost 100% Recyclable

The stand-up pouch is a multilayer construction of polyethylene/pasteurizable polyvinylidene chloride

keeps moisture out therefore can sit in a refrigerator and be safe from condensationsafe for food contact prevents breaking or crackingcheap to manufacture

Metallized film laminate pouch

Excellent moisture barrier. Good oxygen & aroma barrier. High heat-seal strength. Good metal anchorage.

Protein supplement is the most popular bodybuilding supplement in India.

Protein is the basic ingredient for muscle building.

Protein shakes are therefore gaining importance among the common public.

Brands surveyed: svelte mix Pure protein Zig Eco protein

PROTEIN SHAKES

Source: Euromonitor

Global Sports Nutrition Market

Each variety is high in protein, low glycemic, dons an inspirational message, and has a milkshake-like flavor.Protect the taste of foods and beverages Protect food from the degradation of lightProtect the nutrient quality of food Keep food more natural Easy to transport/store Easy to open/reclose

Construction of Tetra pak

PET or PETE (polyethylene terephthalate)  Bottles

Protein & Anti-oxidant drink

 PET forms a sufficient barrier against temperature and UV light, and oxygen scarcely penetrates. Thus, helps in increasing the shelf-life.PET can be completely recycled.PET is very light

Aluminium cansLighter packaging provided by Aluminium cans means: less fuel consumption, reduced emissions from transport easier handling at the retail level.

Metallized laminate Paper boat

Advantages:Can float in waterThus, a strategy to moisture barrier Preventing dilution and loss of nutritive valueEasy to openRecyclablePortableEasy storage

Gives aesthetic appealEasy to handle pouchHigh strengthHeat resistant Thus, preventing denaturation of the protein content

Yakult- The Probiotic• According to World Health Organization (WHO) and Food

Agricultural Organization (FAO) Probiotics are defined as, "Live micro-organisms which when administered in adequate amounts confer a health benefit on the host". 

• Yakult is a delicious probiotic drink that helps improve digestion and helps build Immunity.

• Yakult contains 6.5 billion beneficial bacteria (Lactobacillus casei strain Shirota)

• Single plastic bottles of Yakult are sorted into groups of five and shrink-wrapped in polypropylene film. Ten "5-packs" are grouped together and wrapped again in polyethylene film and then heat shrunk, forming a 'carton' of 50 Yakult bottles.

• 6.5 billion bacteria are ensured throughout the 40 days shelf-life under proper refrigeration conditions 

CONCLUSION

• The citizens of India are becoming proactive instead of reactive regarding their food products, which is changing the consumption pattern in the country.

• The health food market in India is tremendously increasing.• The health food market should also include ready-to-eat

traditional Indian products like poha & upma as also fermented products like idli, dhokla, dosa, etc.

• People in the rural parts of India should be made aware about newly emerging health products like Yakult.

• Packaging of health foods involves myriad variety of materials from the most ancient glass to metallized laminates.

• Newer trends in packaging should be encouraged by the future Food Scientists.