MARKET SURVEY ON CASUAL COTTON APPAREL

8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL

1/22

STUDENTSCOLLOQUIUM

presentation

PRODUCT SURVEY ON

CASUAL COTTON APPAREL

PRESENTED BY:

Akash Thakur

Bharat Maheshwari

Dipa ShahGirish Nair


2/22

Content outline IntroductionFeatures of Indian apparel industry

Classification of apparel market

Major branded players in Iindia

Characteristics of casual cotton apparel retail sector

Emergence & survival of international companies

Price mechanism

Rationale of sales promotionSWOT analysis

Conclusion

Reference


3/22

Introduction Cotton textiles count among the oldest industries in

India.

One can follow it back to the times of Indus ValleyCivilization, when cotton fabrics of India were ingreat demand even in the countries of Europe andWest Asia.

Used for cottage or village industry.

Early 19th century Roots of Modern CottonIndustry


4/22

Features ofIndian apparel IndustryMost traditional and esteemed industry

Second largest Employer

Labor Intensive

Accounts for 4% GDPConstitutes 1/3rd of Indias export earning

Fabrics are produced in 3 sectors in India

1.Mills 5.3%

2.Powerlooms 70%

3.Handlooms 20.3%


5/22

Classification ofapparel MARKET


6/22

MAJOR BRANDED PLAYERSIN INDIA Indian brands : Arrow, Van Heusen , Color Plus ,

Park Avenue, Parx, Connexions, Stanza , AllenSolly, Raymond , Reid And Taylor , WranglerRuff, Biba, Rimanika, Fabindia & many more.

International Brands: L Philip , Dockers , PeterEngland, John Players, Thomas Scott, Gotti,Manzoni, Wills Lifestyle , Black Berry, Lee,Ucb , Levis , Pepe, Gas, Tommy Hilfiger,

Woodland, Killer, Hoffmen, Fi, Satyapaul,Bizare, Espirit, Plus, Status Quo & many more.

SOURCE: www.naukrihub.com


7/22

Top Retail companiesin India

Shoppers stop

Westside

Pantaloon

LifestyleWills lifestyle

Globus

Pyramid

SOURCE: www.naukrihub.com


8/22

CHARACTERISTICS OF CASUALCOTTON APPAREL RETAIL SECTOR

Teenagers - the trend setters

Role of bollywoodSeasonal variations on stocking pattern

Need to clear inventory at the end of season

Importance of sales promotions


9/22


10/22

Market share


11/22

EMERGENCE & SURVIVAL

OFINTERNATIONAL COMPANIES

5% of the Total population of India prefers

branded clothes Indian economy growing at faster pace

The purchasing power of the people increasing

Shift of preference to branded clothes


12/22

Price mechanismFour phases for establishing the price in the market:

Introductory price phase

High price phaseMarkdown price phase

Clearance price phase


13/22

Price mechanismORGANISED SECTOR

Assortment drivers : Size, Style, Colour

Price setting: Decided by head office

Profit margin:

min. 50% on each product

UNORGANISED SECTOR

Assortment drivers :


14/22

PRICE RANGEBRAND NAME SHIRTS / T-

SHIRTS PRICE (Rs.)TROUSERS PRICE(Rs.)

TOMMY HILFIGER(brand outlet)

1600-3500 -

ESPIRIT (brandoutlet)

1800-2000 2000-2500

COLOR PLUS(brand outlet)

1400-1600 1800-2500

LEE (brand outlet) 849-1599 1799-2299

RATANAM(ARVIND MILLSOUTLET) (local

brand outlet)

350-3000 500-2500


15/22

Rationale ofsales promotionObjective

Organised sector:

Reducing the piled up inventory

Mainly done through end of season sale

Time period set by head offices of the outlets.Unorganised sector:

Done according to the market needsGenerally promotional activities in festive season

Main motive -to push up the sales & demand


16/22

sales promotionKhadi :

No sales promotion

Discount offer on Gandhi Jayanti

Fabindia

No promotional activities

Advertisement by events- display of full inventory

Competitors: sales in branded outlets, local handicraft outlets, roadside vendors.


17/22

Product bundling

Known as combo scheme or pack scheme inapparel market

Common technique for sales promotion mainly inorganised sector

Preparation of basket of apparel according to thetrend

The retailer is the KING of the supply chain


18/22

SWOT ANALYSIS

STRENGTH

Raw material baseLabour

Flexibility

Rich Heritage

Domestic market

WEAKNESS


19/22

SWOT ANALYSIS

OPPURTUNITY

Growing IndustryMarket access through bilateral negotiation

Integration of Information technology

Opportunity in High Value Items

THREATS

Decreasing Fashion Cycle

Formation of Trading Blocks


20/22

CONCLUSION

Readymade garment segment aware ofrunning trends, and demand the newest infashion and products at a reasonable cost.

Readymade garment segment has becomemore lucrative.

It is anticipated that the readymade garment

segment will be the main segment in thenext five years.


21/22

reference www.fibre2fashion.com www.allbusiness.com www.in.kpmg.com www. naukrihub.com www. gurjari.com

www.iimahd.ernet.inBrand outlets at Iscon Mall, S.G.Road- Tommy Hilfiger Lee Raymonds

Levis Pepe Fabindia At Judges Bunglow RoadBrand Outlets At C.G.Road- Kewal Sons My My Navkala


22/22

THANK YOUTHANK YOU

MARKET SURVEY ON CASUAL COTTON APPAREL

Documents

Transcript of MARKET SURVEY ON CASUAL COTTON APPAREL